Kelso's Public Relations Blog

Kelso wins 2016 Excellence award for thought leadership campaign

By Tim Prizeman

Kelso wins prestigious Excellence award for thought leadership campaign

 

The campaign was "an exemplar of ambition, creativity and value for money" say judges

Kelso Consulting is delighted to announce that it was won a prestigious Excellence award from the Chartered Institute of Public Relations for a recent thought leadership campaign.

Read on for full details of our latest award-winning campaign...

 

 

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PR Double-whammy in The Times for solicitors NeglectAssist

By Kelso PR

PR Double Whammy in The Times for solicitors NeglectAssist

We get a regular flow of coverage in the nationals for our clients, so we don't usually have a fanfare when something appears.

But securing two large articles for the same client in The Times's in successive weeks in its highly-read Money (personal finance) section is pretty exceptional, even by our high standards.

How did we do it?  Read on !

Simply by applying some of our tried and trusted methods... a distinctive viewpoint backed up

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LION taming tips for business professionals on LinkedIn

By Kelso PR

While Twitter and Facebook encourage strangers to become connected, LinkedIn is all about relationships. However almost daily I am and contacted by strangers who are merrily ignoring the rules set down by LinkedIn that state you should only connect...

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Maria Sharapova and the art of crisis PR management

By Kelso PR

It is a fallacy that ostriches stick their heads in the sand when frightened, but it still works as a metaphor for how most people behave when faced with a PR crisis, and like the apocryphal ostrich, the truth rarely matters once the crisis...

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Company owners and directors need not apply on LinkedIn

By Kelso PR

What does your headline say on LinkedIn? If it simple declares you to be a ‘Owner’ or ‘Managing Director’ then you are missing a major trick on LinkedIn; you should be using this to promote the difference you can make to clients!Your headline...

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Your image is everything on LinkedIn

By Kelso PR

If you have ever been on Twitter you will have spotted those anonymous eggs that denote profiles that have not added a photograph and often flags a complete novice or worse a spam account. On Facebook the silhouette makes you suspicious and on...

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Thought leadership success tips for Technology CEOs - article in Professional Marketing Magazine

By Tim Prizeman

Your thought leadership campaign - built for success or born to fail?

Read our recent article in Professional Marketing magazine which covers nine common signs that a thought leadership campaign is heading for the rocks.

It also provides useful tips on how to build-in success from the start... and what to do if your initiative is already heading off course.

 

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Thought leadership success tips for management consultants- article in Professional Marketing Magazine

By Tim Prizeman

Your thought leadership campaign - built for success or born to fail?

Read our recent article in Professional Marketing magazine which covers nine common signs that a thought leadership campaign is heading for the rocks.

It also provides useful tips on how to build-in success from the start... and what to do if your initiative is already heading off course.

 

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Thought leadership success tips for accountants - article in Professional Marketing Magazine

By Tim Prizeman

Your thought leadership campaign - built for success or born to fail?

Read our recent article in Professional Marketing magazine which covers nine common signs that a thought leadership campaign is heading for the rocks.

It also provides useful tips on how to build-in success from the start... and what to do if your initiative is already heading off course.

 

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What can Netflix can teach professionals about networking?

By Kelso PR

Did you binge over Christmas? No, we don’t mean third helpings of turkey or a bloat of mince pies (it should be the collective noun!). Did you gorge yourself on Netflix? Have you seen House of Cards? Or did you finally see Breaking Bad? How about...

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Tech company thought leadership case study

By Tim Prizeman

Ambitious technology company Capacitas brought in Kelso Consulting to give a strong boost to its efforts to gain large retailer clients.

Our initial campaign, positioning them as experts on Black Friday, delievered TV news interviews, 320 items of press coverage and a huge boost to its website traffic...oh, and of course, some great leads.

See the full Public Relations case study by clicking here.

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