Financial compliance consultants Momentum GRC appoint public relations agency Kelso Consulting:

By Kelso PR

Financial and regulatory compliance consultancy Momentum GRC has appointed specialist B2B public relations agency Kelso Consulting to help boost its profile and online presence as part of an ambitious growth programme.

 

Momentum GRC provides financial compliance support to a range of regulated businesses, including insurance brokers, banks and building societies, larger firms of financial advisors, and an increasingly diverse range of businesses that can fall under the auspices of the Financial Conduct Authority and/or the Prudential Regulation Authority.

Co-founder Gary Dixon said: "Having previously built and sold several professional businesses, I know how important it is to build a strong reputation, recognised brand and an inbound flow of leads if you are to grow and scale a business. Gary Dixon

"Doing high quality work is key. But without a powerful reputation, press coverage and strong online presence, you will never grow beyond your network of contacts, and this provides a major ceiling to growth.

“I've worked with Kelso Consulting at other businesses in the past and was impressed by their ability to get coverage in the financial sector publications read by our target compliance directors and business owners.

"Social media, particularly LinkedIn, and Search Engine Optimisation are also critical channels for all sorts of financial and professional businesses, and Kelso Consulting will be helping us rapidly build our online presence too.

Kelso Consulting will be working with Momentum GRC on a programme of integrated public relations and online activities, including regular press coverage, Search Engine Optimisation, making the most of LinkedIn, and generally helping Momentum GRC build a strong reputation in the market and an impressive presence online.

Tim Prizeman of Kelso Consulting said: " We frequently work with new and challenger brands to help them stand out and grab market share. Strong insights and expertise need to be at the heart of successful PR and marketing in campaigns by consultancy and professional firms.

"There is a very large overlap between the traditional Public Relations skills of creating attention-grabbing ideas and reacting quickly to news events, and the requirements for successful social media campaigns. After all who reads and “likes” social media posts that aren't topical and memorable!

 

Momentum GRC"Being in the media has always been a great channel for generating leads and building credibility, and the same is true for search engines, websites and social media when they are effectively used too. We'll be helping Momentum GRC build a powerful reputation and presence that attracts leads now and as it continues to grow.”

 

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