Kelso's Public Relations Blog

New PR webinars & seminars for 2016

By Tim Prizeman | Posted in: Winning Business Insights

Public Relations seminars and webinars to be announced shortly

Kelso Consulting regularly holds seminars in London and also in the Thames Valley.  Our Spring and Summer 2016 programme is set to be announced shortly.

Click here for full details of our London PR seminars 

Click here for full details of our Thames Valley business growth events

Click here for full details of our programme of PR webinars

 

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Your image is everything on LinkedIn

By Kelso PR | Posted in: Winning Business Insights

If you have ever been on Twitter you will have spotted those anonymous eggs that denote profiles that have not added a photograph and often flags a complete novice or worse a spam account. On Facebook the silhouette makes you suspicious and on...

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Kelso PR events in London and Reading / Thames Valley

By Tim Prizeman | Posted in: Winning Business Insights

New seminars and webinars for 2016

Kelso Consulting has been doing webinars and seminars for many years now, and they have proven to be very popular.

We're planning more for 2016, and they will be in Central London and also in Reading and Newbury for Thames Valley businesses.

Click here for more details on our sales and business growth seminars and webinars.

 

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Thought leadership success tips for Technology CEOs - article in Professional Marketing Magazine

By Tim Prizeman | Posted in: Winning Business Insights

Your thought leadership campaign - built for success or born to fail?

Read our recent article in Professional Marketing magazine which covers nine common signs that a thought leadership campaign is heading for the rocks.

It also provides useful tips on how to build-in success from the start... and what to do if your initiative is already heading off course.

 

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Thought leadership success tips for management consultants- article in Professional Marketing Magazine

By Tim Prizeman | Posted in: Winning Business Insights

Your thought leadership campaign - built for success or born to fail?

Read our recent article in Professional Marketing magazine which covers nine common signs that a thought leadership campaign is heading for the rocks.

It also provides useful tips on how to build-in success from the start... and what to do if your initiative is already heading off course.

 

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Thought leadership success tips for lawyers - article in Professional Marketing Magazine

By Tim Prizeman | Posted in: Winning Business Insights

Your thought leadership campaign - built for success or born to fail?

Read our recent article in Professional Marketing magazine which covers nine common signs that a thought leadership campaign is heading for the rocks.

It also provides useful tips on how to build-in success from the start... and what to do if your initiative is already heading off course.

 

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Thought leadership success tips for accountants - article in Professional Marketing Magazine

By Tim Prizeman | Posted in: Winning Business Insights

Your thought leadership campaign - built for success or born to fail?

Read our recent article in Professional Marketing magazine which covers nine common signs that a thought leadership campaign is heading for the rocks.

It also provides useful tips on how to build-in success from the start... and what to do if your initiative is already heading off course.

 

Read More

Thought leadership success tips - article in Professional Marketing Magazine

By Tim Prizeman | Posted in: Winning Business Insights

Your thought leadership campaign - built for success or born to fail?

Read our recent article in Professional Marketing magazine which covers nine common signs that a thought leadership campaign is heading for the rocks.

It also provides useful tips on how to build-in success from the start... and what to do if your initiative is already heading off course.

 

Read More

Estimates for Google searches relevant to professional firms

By Tim Prizeman | Posted in: Winning Business Insights

How many searches on Google are relevant to professional firms?


We all know that there are a trillion searches on Google every millisecond (well, it is a huge number anyway).
But how many are relevant to professional firms – whether those targeting directors in SMEs or the C-Suite of international giants?

None of them!

Well that’s the number I often get told by many firms, who feel their market is so subtle and sophisticated that while their prospects may search online for holidays, films, hotels, potential spouses, their daily news and all manner of other things, they don’t use it for their service.

However, many firms that have taken the trouble to appear prominently in Google say the opposite. They get a regular flow of useful leads. In fact one business I know if financial compliance was built rapidly using Google AdWords (those ads that appear at the top of a search) and ultimately sold successfully.

 

 

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London Content Strategy Meetup - Lightening Talk slides

By Tim Prizeman | Posted in: Winning Business Insights

Content marketing campaign - presentation

It's not just Google and the US government that is recording vast amounts of data about everyone.   Most businesses do it too.  Bad news for our privacy, but great news for people looking for data to utilise in thought leadership campaigns!

At my recent "Lightening talk" for the London Content Strategy Meetup group, I highlighted two of our successful campaigns from my agency for SME clients.  Utilising their data (which was, until that point, a waste byproduct for them) we mined and analysed it to create strong insights.  The campaigns gained front page exposure on national newspapers (and broadcast coverage too) as well as creating numerous new business leads.

The slides I created for the show are below.  I will be adding an audio commentary to them soon in the near future, which will be available to subscribers of Club Kelso.

 

 
 

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A better LinkedIn profile in 5 minutes - three quick steps

By Tim Prizeman | Posted in: Winning Business Insights

Three steps to improve your LinkedIn profile dramatically in five minutes

LinkedIn is the leading business social media and also a huge search engine, with billions of searches on it each year.  These aren't just by people looking for people they already know - it is now widely used for finding and investigating suppliers too.  And if you appear prominently on LinkedIn this helps you appear prominently on Google too.

Despite this, many people and businesses fail to use this powerful application well - many either being hard to find or, perhaps worse, making a poor impact when people do reach their page.

Below are three tips from the many in our complimentary seminars on "Using LinkedIn & Social Media for Successful Business Development"

 

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