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Welcome to the first edition of Kelso Consulting’s newsletter for law firms and legal suppliers. Given the dramatic economic events this year, we’ve asked legal sector advisors and PR directors to predict the major issues facing firms in the second half of 2008. Read our main feature for insights from Norton Rose, Lovells, BDO Stoy Hayward and others.
I do hope you find our insights for the legal sector interesting and useful. You can expect to receive this newsletter every four months. If a colleague has forwarded this email to you and you would like to receive our newsletter in future, please click on the subscribe button below.
Yours faithfully
Tim Prizeman, Director, Kelso Consulting |
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Instant Insights: Don’t let economic problems obscure longer-term opportunities
Many law firms are declaring record profits while much of the economy is by contrast suffering from rising costs, falling demand and a lack of credit.
Against this backdrop, several leading advisers and PR directors discuss the challenges facing law firms and their management over the remainder of 2008. Many identify important issues and warn that those firms who simply focus on reacting to the economic problems will lose out strategically.
Download full article (pdf) |
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Know your journalist
Species one: the Timewaster
The Timewaster uses firms as a free research department, but your hard work will not lead to any coverage. Click here to find out how to spot the Timewaster and the best ways to deal with him.
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Businesses appointing Kelso Consulting
Five businesses have recently appointed Kelso Consulting to undertake PR campaigns targeting the national business media and legal trade press. Read more |
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PR know how for PAs, secretaries and press office administrators
Press office secretaries and many PAs deal with journalists constantly, yet rarely receive training to understand how the media and PR professionals work. Kelso Consulting’s half-day course in central London gives participants a sound grip on how the media works, their role and how to deal with journalists effectively (even the difficult ones). Register here |
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| 21 Bloomsbury Way, London WC1A 2TH • 020 7242 2272 • www.kelsopr.com • pr@kelsopr.com |
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