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The legal press – time well spent? |
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With resources tight in 2009, Kelso Consulting asked legal PR practitioners, marketing advisers and legal journalists their views on whether law firms spend too much or too little time on the legal press – but even with our background we did not anticipate what a raw nerve this was!
Many people we spoke to were scornful of lawyers’ love/hate relationship with the legal press, while some saw it as little more than a Tempest-like manifestation of the legal profession’s alter ego. Does the legal profession get the legal press it deserves?
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 Retaining and winning clients with thought leadership
With the worsening economic climate, retaining and winning clients is more important than ever. However, in most sectors technical expertise is not enough to stand out, and many businesses are using thought leadership campaigns to successfully differentiate themselves and build a reputation for expertise.
Kelso Consulting (PR advisors) and Acritas (research specialists) will share their considerable experience of creating and maintaining successful thought leadership campaigns at a morning seminar on Thursday 5 March from 9.15am to noon in central London.
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| 21 Bloomsbury Way, London WC1A 2TH • 020 7242 2272 • www.kelsopr.com • pr@kelsopr.com |
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