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Kelso Consulting’s role with research agency Acritas was to secure prominent coverage, particularly in the UK but also in the US and Middle East. The aim was to promote these new products and also position Acritas as not just great researchers but also expert commentators on major developments affecting the legal market.
Lisa Hart, the founder and CEO of Acritas, said:“The prominent and regular coverage secured by Kelso Consulting has lifted our credibility with clients and prospects enormously, while providing really strong collateral for us to use in marketing campaigns to support sales. It has also had a major impact on our team, who were delighted to see Acritas getting such prominent coverage.”