Kelso Consulting guide to law firm marketing strategy

PR for law firms

The legal market is being reshaped in many countries by pressures including prolonged economic problems, entrepreneurs, technology and, in Britain, de-regulation.

Law firms for the first time have to fight for business in a static or declining market, rather than the buoyant market they have experienced for the past 30 years. This guide from legal public relations specialists Kelso Consulting (in association with Lawyer Monthly magazine) looks at elements to consider for a successful marketing strategy. 

A key element to this is understanding how the market and clients are changing – and at the moment change is happening quickly and a "wait and see" approach could prove disasterous. 

 

Click here to view our Legal Public Relations campaign case studies.

To view our post on maximising your firm's legal directory rankings (seminar with Managing Editor Joanna Thomas), please click here.

 

 

 

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