Management consultancy & outsourcing PR

PR brings widespread national coverage & leads for management consultancy 

Our client, a major outsourcing and management consultancy was looking to promote its outsourcing to India expertise. However, big firms often do not have budgets to match their scale or expectations, and our challenge was to create a PR campaign that would generate substantial coverage with few resources.

Our PR campaign innovatively combined modest amounts of desk research with our thorough understanding of what appeals to national newspapers' business writers, generating substantial coverage on offshore outsourcing trends.

Within the first few days of the PR campaign starting, our client had already received requests for meetings from two FTSE 100 companies and also a foreign government wanting help to become an offshoring location.

Please read the full case study for more details. To find out how our innovative PR campaigns for management consultants and outsourcers can deliver dramatic results cost-effectively, contact us.

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