PR campaigns for outsourcing, cloud and SaaS businesses

Related case studies

 PR for outsourcing businesess

 

GlobalExpense (now Concur)

 

Kelso Consulting provides award-winning Public Relations and thought leadership support to outsourcers and cloud service providers. Our clients in this sector range from international giants through to niche software-as-a-service start-ups giving us a broad knowledge and unique depth of experience.

London PR

All of them share a desire to engage with management at the highest levels and, for them, we achieve the sort of coverage that delivers real influence - The Economist, BBC, Financial Times and other national quality newspapers and broadcasters... together with the leading industry titles for their target sectors.

 

 

Outsourcing and cloud business clients include:

  • Accenture (one of the world's largest providers of outsourcing services);

  • Concur (one of the world's largest SaaS providers);

  • T-Systems (the corporate cloud arm of Deutsche Telekom).

 

To find out more about how we can create high impact PR and thought leadership campaigns for your business, please call director Tim Prizeman on 020 7242 2286 to discuss your specific Public Relations requirements, or contact Kelso Consulting by clicking here.

 We also encourage you to read case studies about our successful PR campaigns.

 

 

Public Relations for outsourcing business  - case study

Kelso Consulting’s award-winning campaign for GlobalExpense (now Concur) is an excellent example of how effective Public Relations can be for outsourcing businesses. In recognition of the results of this initiative, the campaign was the recipient of prestigious awards from B2B marketing (best limited budget campaign) and Fresh PR (best research and response campaign).

Our work with GlobalExpense serves as a go-to for those who want to see their company generating maximum marketing impact from very limited resources. Developed and executed during the heart of the recession, Kelso Consulting is recognised to have delivered outstanding ‘bang for buck’ with our work in this sector.

Working in conjunction with the client, Kelso Consulting’s PR account managers working in our outsourcing and ASP division devised an annual campaign which saw us identify the opportunity to turn a by-product of GlobalExpense’s daily activities into a major intelligence and sales asset. We used the data the company held on expense claims to produce a benchmark annual report, showcasing trends and claims at a national level.

The results of the report have been exceptional and the commissioned project is now the company’s single most effective and most cost effective lead generating resource. The annual report we produce leads to substantial amounts of press coverage each year, helping to raise the client’s profile in influential media titles.

Having worked with GlobalExpense from its inception 10 years ago, our account managers recognised that in order to be perceived as the market leader, it’s important to first act as one. Having such a powerful intelligence asset as the annual report in its arsenal has helped GlobalExpense to achieve this goal while also facilitating the introduction of value-added services.

Speaking about his experiences of working with our PR for outsources team, David Vine, CEO of GlobalExpense said, “The report makes a huge impression with clients and prospects when we give it to them – accountants love this sort of data. As a bonus, it has generated numerous leads and also allowed us to start to develop value-added benchmarking services, enabling us to gain more income from existing clients.”

Key benefits of the annual report:

1. An effective way to drive traffic to the client's web site
2. A useful sales tool that empowers the client’s in-house sales team to make real connections with senior decision makers when they go out in the field
3. An excellent customer retention tool that demonstrates a commitment to product investment
4. Helps to position the client as a market leader
5. Provides useful information to the client’s client to help drive down costs

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