The Thought Leadership Manual

Tim Prizeman 

The new book The Thought Leadership Manual - how to grab your clients' attention with powerful ideas was recently published by Panoma Press.

Authored by Tim Prizeman of London public relations and thought leadership agency Kelso Consulting, the book is particularly aimed at directors, partners, marketing, sales and business development professionals in the professions, consultancies and business technology firms.

There is a black hole at the centre of the marketing of many professional and business technology firms - it is the absence of commercial insights relevant to their prospects.  Instead firms compete on having great teams, fantastic technical expertise, better service, a more personal touch and lots of capabilities... but so do their competitors!  After all, it is a pretty crowded market out there.

By contrast, successful firms stand out by generating attention-grabbing insights that demonstrate the sort of expertise that really matters to clients... demonstrating, not asseting,their ability to help clients solve their biggest challenges.

The book sets out a proven step-by-step approach that takes readers from the initial steps through to the completion of a successful 'thought leadership' campaign, including ensuring that you get the maximum possible sales "bang for the buck".

thought leadership book - cover

One of the hardest parts of a successful thought leadership campaign is creating the break-through insights that will stand out and grab your clients' and prospects' attention. Tim Prizeman, who has won various awards for thought leadership campaigns he has devised, includes proven approaches to enable your campaigns to deliver attention-grabbing insights.

 

by Tim Prizeman of Kelso Consulting

The Thought Leadership Manual The Thought Leadership Manual

 

 

 

Reviews on Amazone of this guide to creating great thought leadership said:

 

 

"Indeed I found the book so stimulating that I ended up reading it from cover to cover in one sitting"

"When it comes to thought leadership, I have no hesitation in saying that Tim is an expert."

"A readable, practical guide to this increasingly important marketing discipline"

"A great read - and a big eye opener!"

"This is an easy read, backed up with excellent real world examples of how thought leadership translates into higher revenue"

"Bravo Tim Prizeman: I've not read a better guide to this important and growing area for our industry.".

"The Thought Leadership Manual (unlike so many professional guides) is clear, eminently readable and never, ever dull or didactic"

"Tim clearly knows how to generate real profile for firms that is distinct and has meaning."

"Packed with valuable ideas to help you plan, implement and evaluate your thought leadership campaigns, this book is essential reading for both fee earners and marketing teams"

"No businessman should be without a copy"

 

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