Create ideas that GRAB your clients' attention (thought leadership webinar)

 

This webinar will be held in autumn 2015.  Details TBC.  

Please click here to register to receive details of this event once they are confirmed

 

 

 

 

 

 Creating ideas that grab your clientss attention

 

 

 

The webinar will take place in the autumn of 2015 from 12.30pm - 1.30pm. Please click the book now button to secure your place for the webinar. 

 

Why innovative insights are essential for business growth:

In most business sectors, technical expertise and a great service is not enough to stand out. 

For instance - if a CEO wants a great lawyer, London is full of them.  If they want a fantastic cloud provider for their IT, they are spoilt for choice.  

To win business in such a crowded market you have to be great at your job.... but you have to do a lot more too !

Many businesses are successfully using "thought leadership" campaigns to differentiate themselves by bringing innovative insights to clients and prospects.  They don't market themselves by asserting "we are the best experts" - they market themselves by demonstrating their expertise.

Thought Leadership seminar

 

How thought leadership boosts growth:

A well-executed thought leadership campaign will dramatically improve your sales and marketing success.  

It will differentiate you from your competitors (making it easier to win business); it provide great content for all those hungry marketing channels (direct mail, PR, social media, etc); and it gives the insights for powerful challenger selling

Kelso Consulting has a long track-record of creating and running successful thought leadership campaigns, including award-winning ones.  At this webinar, director Tim Prizeman will look at how to create a successful campaign and how to maximise its business development impact. 

Elements this thought leadership webinar will cover include:

  • the key ingredients for strong and attention-grabbing insights;

  • getting your research into the quality newspapers and business media;

  • making the business case and measuring success;

  • getting the maximum value from your investment;

  • getting leads and sales from the programme;

  • case studies, including a campaign allowing a start-up cloud-based business to become the leader in its market

  • delivering thought leadership on a budget (an area where Kelso Consulting has gained three awards)

  • Your questions answered

 

Who should attend this webinar on using thought leadership to create attention-grabbing ideas:

All people involved in thought leadership campaigns and those wishing instigate one at their business, including:

  • Partners at professional firms and executives at business-to-business firms (particularly technology and consultancy businesses)

  • Marketing, sales and business development directors and other professionals

 

 

We do hope you will be able to join us.  The webinar is complimentary to Kelso Consulting clients, otherwise £10 + VAT early bird tickets (ends 14 August) or full price £19.99+ VAT.   

This webinar takes place on a date TBC from 12.30pm - 1.30pm. Please click here to secure your placeAll participtants will also get the slides and afull recording afterwards.

  

If you are unable to attend, please do register and we will send you a full recording of the slides, presentation and questions to listen to at your leisure.

   

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