Retaining and winning clients with thought leadership programmes

 

With poor economic climate, retaining and winning clients is more important than ever. This is particularly the case with the increased tendency for projects to be tendered – creating both opportunities for new clients and danger to existing client relationships.

In most sectors technical expertise is not enough to stand out, and many businesses are using thought leadership campaigns to successfully differentiate themselves and build a reputation for expertise.

Kelso Consulting (PR advisors) and Acritas (research specialists) will share their considerable experience of creating and maintaining successful thought leadership campaigns at a morning seminar in central London.  It will cover a range of areas including:

 

• the key ingredients for successful thought leadership;

• successful programme management;

• making the business case;

• dos and don’ts of successful research;

• getting your research into the quality business media;

• getting business from the programme.

 

The seminar is complimentary to Kelso Consulting and Acritas clients, as well as to directors, partners and senior managers.

The next one will be in the Autumn in central London.  To register your interest in attending, please click here