Thought leadership on a budget

 

 This seminar is over - to register for details of our future seminars click here


The seminar is being held at Arlington Business Park in Theale on the M4, near Reading, for Thames Valley businesses in the autumn 2013.

To be informed of this seminar in the future please register your details here.

Many service and technology businesses are successfully using "thought leadership" campaigns to differentiate themselves.  Instead of selling based on features and capabilities, they win through having the best commercial insights and expertise.

Kelso Consulting has a strong track-record of creating and running award-winning thought leadership campaigns, many of which have become their clients’ main business development campaigns. 

At this lunchtime presentation Tim Prizeman of Kelso Consulting will cover how to create successful campaigns and the ways of maximising the business development impact.

It will also look at how such campaigns can work across multiple “channels” – creating the strong content necessary to feed the voracious demands for new and interesting material that successful telesales, direct marketing, social media and PR strategies generate.

 

Who should attend:

Directors and senior marketing, sales and business development professionals in business-to-business technology, software and software-as-a-service businesses, as well as professional firms and other knowledge-based businesses.

 

What attendees will learn:

  • How to build a market leadership position using successful thought leadership campaigns

  • How to use such campaigns to win clients, including large blue chip ones

  • A worked case study of a leading business process outsourcing company that went from start-up to UK market leader within 8 years using such techniques

  • Techniques that allow businesses operating on tight budgets to create successful campaigns that grab media headlines and fuel successful direct marketing, social media and telesales strategies.

 

The seminar is complimentary and is being held at Arlington Business Park in Theale on the M4, near Reading, for Thames Valley businesses. To be informed of this seminar in the future please register your details here.

 

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