Public Relations: campaigns that win clients

 

We deliver prominent regular coverage for our clients in the media (print, online, social and broadcast) to build credibility, reassure decision-makers and generate sales leads.

 

Related PR case studies

PR for winning new clients

Award-winning thought leadership

winning new business 

Accenture's banking practice

Targeting international executives 

With new clients we frequently generate press coverage within days of our appointment, and invariably have a pipeline of articles appearing within our first month of starting.

However, we aren't just interested in getting you great coverage (as important as that is for your PR agency!).  We also help our clients quickly turn the regular press coverage we generate into a pipeline of sales leads.

 

Elements of our PR approach include:

Ensuring the maximum online impact:

PR, marketing and online-know-how can work together brilliantly to help ensure that you are found by businesspeople searching on search engines for your services (and the key to this is appearing near the top on the all-important first page of Google).  Yet many B2B firms are almost invisible online and have websites that generate few relevant leads.

We work with our clients to ensure their PR activity dramatically improves their online presence. In addition, we work to make sure that our clients are using the simple steps to ensure that their website continually generates strong and relevant leads. 

Becoming the recognised expert:

There is no better way to generate business than being seen as a leader in your field.  It delivers leads, attracts talent, increases revenue, opens doors, builds confidence, and drives demand. There isn't a more powerful position... and Kelso Consulting's approach puts you in that position.

Our approach combines PR, thought leadership and other techniques to create powerful campaigns that reach senior decision-makers and position our clients as the "go to" experts in their fields. In fact, many of our thought leadership campaigns have become our clients' main business development initiatives, successfully generating many millions of pounds of revenue (and some industry awards for us along the way too).

Attention-grabbing insights and content:

Today there are lots of people telling businesses to get more content to improve their marketing and you will have come across buzz-phrases like content marketing, thought leadership and authority marketing.  

But for most businesses, generating attention-grabbing new ideas is tough... and there are very few willing people to help you generate fresh and interesting insights.  We do!  Our approach is all about helping our clients generate interesting points-of-view, as well as the evidence to back it up and the "so what?!" that means it should be on top of your prospects' agenda.  

It goes back to our strapline of Headline Thinking, Hardline Results: the stronger the idea at the heart of your campaign, the better the commercial results will be, and our approach is designed to deliver this.

 

To discuss how we can quickly deliver great results for your business, please call director Tim Prizeman on 020 7242 2286 or contact us by email.

 

Related pages on Kelso Consulting's website:

Related services

Public Relations
Thought leadership campaigns
Social media content
 
Related Kelso articles & reports
 
Award-winning thought leadership campaign for expenses outsourcer
PR campaign for accountancy firm
Accountancy partner speaks of benefits from Kelso PR campaign
 
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Kelso consulting seminars & webinars

 

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