Public Relations agency to deliver high impact press coverage & Search Engine ranking boost
Cloud bookkeeping and accountancy provider Pandle (www.pandle.co.uk) has appointed Kelso Consulting as part of an ambitious Public Relations campaign to sign up 1,000s of freelancers and small business customers in 2018.
The UK’s cloud bookkeeping market is crowded with several providers, and Pandle is distinctive through its intuitive and straightforward interface particularly aimed at Britain’s 4.8 million self-employed people, most of whom have little or no financial training.
Based in London and the Wirral, Pandle is the brainchild of founder and managing director Lee Murphy, who trained as an accountant having previously founded a building renovation company and realised the need for a product such as Pandle.
Lee said: “Our target market of freelancers, contractors and microbusinesses are used to using Apps and websites that are intuitive, and many would prefer not to spend valuable time mugging up about the intricities and jargon of tax and accounting. Pandle offers them the ideal solution so they can spend the minimum time on bookkeeping while gaining the important relevant insights into their finances thanks to our software.
Pandle's PR campaign also targeting high street accountancy firms
“High street accountancy practices are also an important target for us. There is a revolution going on in the accountancy market, with software becoming increasingly sophisticated and able to handle most of the book-keeping and tax needs of most smaller businesses. This trend to automation is set to continue through such developments as improving AI and the Revenue’s Making Tax Digital initiative, yet most accountancy firms are still wedded to Excel and paper.
“In 2018 Pandle will also be offered to the UK’s many high street accountancy firms through a Pandle Partner account called Brandle, a white label version. This gives them the benefit of being able to offer the technology to their self-employed and microbusiness clients, allowing them to handle such clients with the maximum efficiency.
“Our target markets search online for solutions to their problems and needs, including for accountancy software, so appearing prominently in search engines is our number one marketing priority.
PR delivers big SEO boost for Pandle
“We’ve previously used PR and noticed the big effect press coverage has on Pandle’s search engine rankings, so gaining regular and high authority press coverage in support of our SEO team is a key element.
“We appointed Kelso Consulting to take the lead here because they understood our business and what we’re trying to do very quickly. They also presented a very good strategy, which we felt was the most compelling factor when choosing a PR company.
Tim Prizeman of Public Relation agency Kelso Consulting said: "Having worked for a range of accountancy firms and financial software providers just about continuously for over the past 27 years, there is a lot we bring to the party for Pandle.
“The websites of the UK national media, whether newspapers or business publications, are amongst the busiest and highest credibility websites in the world. The coverage we gain for clients in such publications not only brings strong SEO benefits, it also builds strong and credible reputations which is particularly important when you are targeting conservative business audiences such as SME business owners and accountancy firm partners.”