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The best of our other recent blogs

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

A round up of recent highlights from our other blogs

You may well be interested in these Posts on Kelso's other blog feeds from over the past few weeks as they are also very relevant to accountancy partners:

 

How to work with a PR agency: Retainer vs Project

Retainer vs Project.jpg

Written with law firms in mind, but equally applicable to accountancy firms, this article looks at the pros and cons of working with a PR agency on retainer and project, 

and when each is most applicable. Click here to read the article.

 

 

A Taylor Swift legal ding-dong shows legal threats can be published

taylor swift-758869-edited.jpg

Remember that in a dispute, your threatening legal letters can be published.. causing more negative publicity than the original problem. And as this amusing legal exchange shows, both claiming your threatening letters have legal privilege and are protected by copyright (!) doesn't wash. Click here for the full article.

 

 

How to change your practice's reputation - the three things that workthought leadership help..jpg

New research into management consultancy reputations from professors at University of Exeter Business School and Said Business School found that the three way's of changing a management consultancy's brand that work are: focusing on partners; producing strong thought leadership; and having a clear, distinctive and demonstrable value proposition. Read the blog for more details on the research.

 

Topics: Marketing, Thought Leadership, Accountants, Public Relations, Lawyers, PR, Reputation, Taylor Swift

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of London Public Relations agency Kelso Consulting - we specialise in working with B2B tech companies, management consultants and other professional partnerships to help them stand out and win more business with high-impact thought leadership, together with great press coverage and social media results. He is the author of book The Thought Leadership Manual - click here to request a preview copy: http://www.kelsopr.com/thought-leadership-manual-book

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