A round up of recent highlights from our other blogs
You may well be interested in these Posts on Kelso's other blog feeds from over the past few weeks as they are also very relevant to accountancy partners:
How to work with a PR agency: Retainer vs Project
Written with law firms in mind, but equally applicable to accountancy firms, this article looks at the pros and cons of working with a PR agency on retainer and project,
and when each is most applicable. Click here to read the article.
A Taylor Swift legal ding-dong shows legal threats can be published
Remember that in a dispute, your threatening legal letters can be published.. causing more negative publicity than the original problem. And as this amusing legal exchange shows, both claiming your threatening letters have legal privilege and are protected by copyright (!) doesn't wash. Click here for the full article.
How to change your practice's reputation - the three things that work
New research into management consultancy reputations from professors at University of Exeter Business School and Said Business School found that the three way's of changing a management consultancy's brand that work are: focusing on partners; producing strong thought leadership; and having a clear, distinctive and demonstrable value proposition. Read the blog for more details on the research.