Kelso Consulting's blog for accountants

Want to improve your business development pipeline over breakfast?

By Mai Rinaldi, Manager - Kelso Consulting (Public Relations agency)

How effective is your firm's business development pipeline?  

Does it work like a conveyor belt, nuturing and qualifying leads so the best prospects emerge at the end of the process with the best possible impression of your firm.  If so, don't come to our seminar!

However, for many accountancy firms this isn't the case.  The pipeline is more like a stagnant pool, with prospects languishing in without any deliberate effort to qualify or impress them.

Eventually some emerge of their own volition, but most simply stagnate or disappear.

If your pools of leads sounds more like this, you should be coming to our next seminar where Chris Matthews, Principal of business winning specialists Sutherlands, highlight the actions and steps your firm needs to have a new business pipeline that delivers the sort of clients you really want.

In a joint seminar Chris will draw on his own experiences of developing a successful BD pipeline and provide practical tips your firm can utilise to make sure the pipeline is staying healthy.

Specifically the breakfast seminar will cover:Increasing_more_leads.jpg

  • This seminar is particularly suitable for partners, as well as senior marketing and business development professionals.Understanding the specific stages of the BD pipeline
  • When and how to intervene to keep prospects from falling out of the pipeline
  • Where many accountancy firms go wrong with their own BD efforts

It will take place in central London on Thursday 26 March from 8am to 9.15am. 



Order your tickets securely through Eventbrite below: 

Topics: Sales, Growth, Networking, Accountants

Mai Rinaldi, Manager - Kelso Consulting (Public Relations agency)

Written by Mai Rinaldi, Manager - Kelso Consulting (Public Relations agency)

Mai is in charge of a wide range of administrative account issues; all focus on helping the team here at Kelso Consulting provide great public relations for our clients.