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Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    Mai Rinaldi, Manager - Kelso Consulting (Public Relations agency)

    Mai is in charge of a wide range of administrative account issues; all focus on helping the team here at Kelso Consulting provide great public relations for our clients.

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    Recent Posts

    Kelso quoted in ACCA's Accounting & Business magazine on standing out

    Kelso Consulting's Tim Prizeman leads the expert advice for SME accountants in this month's edition of Accounting & Business, the ACCA Journal.

    ... Continue Reading
    Topics: Growth, Accountants, Public Relations, Communications, Strategy, Reputation, Brand

    LION taming tips for accountants on LinkedIn

    While Twitter and Facebook encourage strangers to become connected, LinkedIn is all about relationships. However almost daily I am contacted by strangers who are merrily ignoring the rules set down by LinkedIn that state you should only connect with people you know.

    The strength in LinkedIn for lawyers is the relationships between people who connect with one another. It allows for recommendations and referrals that simply cannot happen between complete strangers.

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    Topics: Sales, Accountants, Social Media, LinkedIn

    When it comes to accountants on LinkedIn, the friend of a friend is a potential opportunity. Want to know how?

    A wise proverb states ‘The enemy of my enemy is my friend’, but in terms of LinkedIn We’d suggest it is ‘The friends of my friends are my friends’! The contacts of your contacts are going to be brimming with opportunities if you are in an accountancy firm.

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    Topics: Sales, Social Media, LinkedIn

    Why best accountants should never use the default invitation on LinkedIn

    Making the right impression when you want to build rapport with someone is vital, not least in business. Ever heard the saying: ‘you don’t get a second chance to make a first impression’?

    Yet on the social media channel that means business LinkedIn the majority of introductions are abrupt and use the standard ‘I’d like to add you to my professional network on LinkedIn’.

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    Topics: Sales, Accountants, Social Media

    Image is everything for accountants on LinkedIn

    If you have ever been on Twitter you will have spotted those anonymous eggs that denote profiles that have not added a photograph and often flags a complete novice or worse a spam account. On Facebook the silhouette makes you suspicious and on LinkedIn, where it really matters, no photo means no business!

    When I see the anonymous head and shoulders silhouette on LinkedInit usually means it is a profile that lacks any attention and however professional the person is, you cannot help but make a judgement about a lack of attention to detail.Picking the right photograph is important too!

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    Topics: Sales, Accountants, Social Media

    Why Accountants should not promote their ‘company website’ on LinkedIn

    Do you have your ‘Company Website’ displayed on LinkedIn, literally? The default setting for the link with your contact info is to your company web address and at first glance this makes sense.

    In fact the Contact Info button – just below your number of connections on LinkedIn, is where your connections can easily discover your email, Skype address and telephone number. Other information includes being able to list up to three web addresses, include your ‘Company Website’

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    Topics: Sales, Accountants, Social Media

    Accountants need not apply on LinkedIn

    What does your headline say on LinkedIn? If it simple declares you to be an ‘Accountant’, ‘Owner’ or ‘Managing Director’ then you are missing a major trick on LinkedIn; you should be using this to promote the difference you can make to clients!

    Your headline is the text that appears immediately beneath your name and is a key part to getting you found on LinkedIn and driving people to engage. Equally it is your chance to appear dull and uninteresting – so get it right and use best practice for your headline on LinkedIn.

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    Topics: Sales, Accountants, Social Media

    What can Netflix can teach accountants about networking?

    Did you binge over Christmas? No, we don’t mean third helpings of turkey or a bloat of mince pies (it should be the collective noun!). Did you gorge yourself on Netflix? Have you seen House of Cards? Or did you finally see Breaking Bad? How about Orange is the New Black?

    With over three million users in the UK subscribing to Netflix for unfettered access to so many TV series and movies there is a good chance you have spent some time over the Christmas break streaming.

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    Topics: Sales, Growth, Networking, Accountants

    Getting your accountancy firm's website to the top of Google

    If you tried to find your accountancy firm on Google would it always appear on the front page of each search you tried?

    It  has become customary for businesses of all types to have attractive, professional websites to s

    howcase their services. But is your website working hard to draw in potential clients and generate leads?

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    Topics: Growth, Marketing, Content Marketing, Search Engine Optimisation, Accountants

    Will you be coming to Accountex this week?

    This week is Accountex at London's Excel, the main annual "business of accountancy" exhibition. Will you be there?

    If you have not registered already,  tickets are complimentary and entitle you to also see 100s of exhibitors, as well as hear the dozens of expert speakers at Accountex and two other shows on at the same time - Legalex (for the legal sector) and the Business Show (for SMEs and start-ups).
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    Topics: Networking, Thought Leadership, Accountants

    Why every marketing team should read 'The 15 Essential Marketing Masterclasses'

    The 15 Essential Marketing Masterclasses for your small business  by Dee Blick. 

    Promoted by Wiley’s and supported by the Chartered Institute of Marketing   

    This book from the CIM is primarily aimed at small businesses but, quite frankly, should be compulsory reading for the people involved in marketing any sized accountancy firm.

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    Topics: Sales, Marketing, Content Marketing, Accountants, Public Relations, Communications

    A cobwebby profile will be costing you business

    Is your profile page costing you business?

    After going to a website’s home page, the firm’s individual partner profile pages are nornally the next most visited pages – yet these are frequently the most cobwebby and least updated.

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    Topics: Content Marketing, Successful Sales, Accountants

    Kelso PR appointed by Accountex organiser Prysm

    Leading exhibition organiser Prysm appoints PR agency Kelso Consulting

    Prysm, the leading organiser of business exhibitions, has appointed Kelso Consulting to handle the media relations and promotion for Accountex and Legalex – major exhibitions at Excel themed around providing solutions to the business challenges faced by Britain’s thousands of accountancy and legal firms.

    Kelso Consulting’s role will include securing media coverage prior and after the events, and maximising the attendance of journalists at the event.

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    Topics: Marketing, Accountants, Communications

    Thought leadership for accountants - free guide

     Download this free guide on thought leadership to really help your accountancy firm stand out. 

    Although a somewhat pretentious-sounding expression, the term has gained widespread usage across the professional services and technology sectors and increasingly those working in accountancy firm marketing.

    A quick Google search reveals over three million web pages using the expression ‘thought leader’ (up from 1 million in 2007).

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    Topics: Growth, Marketing, Thought Leadership, Accountants

    Why isn't my marketing more effective for my accountancy firm?

    Leads rarely deliver from drip-drip marketing

    We've just held a seminar looking at how to make professional businesses' sales pipelines work better.

    Before it, our participants assisted with some research.  It showed that many of them were already doing a lot of marketing, such as events and some sort of regular technical update or newsletters.  They were for the most part pretty organised too.  

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    Topics: Growth, Content Marketing, Thought Leadership, Accountants, Communications

    Want to improve your business development pipeline over breakfast?

    How effective is your firm's business development pipeline?  

    Does it work like a conveyor belt, nuturing and qualifying leads so the best prospects emerge at the end of the process with the best possible impression of your firm.  If so, don't come to our seminar!

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    Topics: Sales, Growth, Networking, Accountants

    Four signs your communications strategy is failing

    Many accountancy firms have a failing communications strategy.... often without them realising it!

    Nonetheless it costs them work, harms the effectiveness of their sales and marketing, and ultimately thwarts their growth plans.  

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    Topics: Marketing, Accountants, Public Relations, Communications

    How to take the pain out of your business case studies

    What prevents your accountancy firm from using case studies more often?

    One of the most effective and versatile forms of marketing is using case studies that showcase your firm’s brilliant work and provide testimony from delighted clients.

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    Topics: Marketing, Case Studies, Accountants, Public Relations

    Does your website attract business or hide in the shadows?

    Is it better to have a store on Oxford Street or in dark back alley?

    Of course this is a rhetorical question.

    We all know that it's easier to sell clothes where there are crowds of people shopping for them.  If only there was an Oxford Street where prospective clients go to buy accountancy services.

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    Topics: Upcoming Webinars, Sales, Marketing, Search Engine Optimisation, Accountants


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