Kelso Consulting's blog for accountants

Launching business recovery, restructuring & other services during the Covid-crisis

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

2020 could not be worse for many accountancy and tax practices.

Swathes of businesses across travel, hospitality, creative, entertainment and non-food retail face an immediate existential threat. If it’s bad for them, it's going to be really bad too for those practices with lots of these clients.

Accountants are responding quickly, helping clients conserve cash, identifying cost savings and gaining government and other financial support.

 

But what next? 

With existing clients mothballing or sadly closing entirely, practices need to get good at launching new and revamped business recovery, restructuring, corporate finance and insolvency services to gain new work. 

There will be a huge need for these, and also innovative advice and support services from accountancy and tax practices to help businesses through this difficult period and then be set to benefit from the recovery.

 

Launching services when you can't meet and network.

But how to launch services successfully when the traditional channels many professionals and referrers prefer – networking, breakfast meetings, client meetings, hosting seminars – may well be off limits for much of this year.

To help accountants and tax advisors successfully launch new and revamped services in the current environment, Kelso Consulting's next webinar will tackle just this!

Entitled Emergency Marketing for Accountants, it looks at the important questions you need to answer quickly at the start if your service is to be both compelling and stand out from the competition.  We will also be tackling the practical steps you need to undertake to launch a service both quickly and successfully, including advice on which marketing channels will work best in the current environment.

The webinar is complimentary, so simply click this link to get more details on our Emergency Marketing for Accountants & Tax Advisors webinar.

Emergency marketing for accountants

 

Topics: Upcoming Webinars, Marketing, B2B, Covid-19



Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants, financial and professional firms to help them build business-winning reputations. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership campaigns. I am the author of The Thought Leadership Manual: www.kelsopr.com/thought-leadership-manual-book