Kelso Consulting's blog for accountants

Emergency marketing for accountants - forthcoming webinar

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

With existing clients mothballing or sadly closing entirely, practices need to be slick at launching new services and gaining new clients. 

But the traditional channels many accountants prefer – networking with referrers, breakfast meetings, client meetings, hosting seminars – are going to be off limits for much of this year.

Our forthcoming webinar, Emergency Marketing for Accountants,  is for those practices that want successfully launch new and revamped services in the current Covid-crisis environment.

 

Emergency marketing for accountants

 

What we will cover during the webinar:

  • The foundation of successful marketing – focus and segmentation, and what this means in practice for successful launches

  • With no meetings and everyone at home, what marketing channels will work quickly in the current Covid environment?

  • An easy to implement plan, that will enable your practice to successfully launch new services over the coming weeks

  • Where accountancy marketing goes wrong… and where it goes right.  Pitfalls to avoid to ensure success.

Topics: Upcoming Webinars, Marketing, Covid-19



Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants, financial and professional firms to help them build business-winning reputations. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership campaigns. I am the author of The Thought Leadership Manual: www.kelsopr.com/thought-leadership-manual-book