What accountants really need to know about ensuring a successful first encounter with the media!
You've heard about the power of media, maybe your competitors are getting great coverage, and you have been tasked with getting lots for your accountancy practice: but neither you nor the partners have done it before.
That's not a problem as everyone has to start somewhere. But many accountants and their marketing teams approach media relations with misconceptions and unrealistic expectations which, at the very least, lead to missed opportunities and often mess the whole thing up.
So if your accountancy firm is going to be undertaking Public Relations in 2018, or maybe you tried it in 2017 and it didn't go so well, make sure you read our "PR for Newbies" guide, which first appeared in Professional Marketing magazine.
It sets out what you really need to know to prepare for your first encounters with the media, the questions your partners will have for you, and dealing with the hidden fears spokespeople often harbor.
It is particularly written for accountancy firm partners and the marketing managers that support them, but also applies very much to other professions too (whether law, management consultancy, recruitment, property, etc). I do hope you find it useful.