Of course this is a rhetorical question.
We all know that it's easier to sell clothes where there are crowds of people shopping for them. If only there was an Oxford Street where prospective clients go to buy accountancy services.
In fact there is! Nowadays we all look to Google to help find the solutions to our problems.
For most firms, including professional firms such as accountants, being at the top of Google is like being on Oxford Street as 1,000s of prospects looking for help will see you.
For instance, according to “inbound marketing” specialists Hubspot, every month Google has around:
- 320 searches using the phrases “accounting firms in London”
- 20 searches for "audit firm London"
- 140 searches for "tax specialist"
- 260 searches for "accountancy firm in London"
- 1,600 searches for "insolvency practitioner"
Of course, you need to be near the top of the first page of Google to be noticed by all these people.
Where does your firms appear? To find out simply open a new browser (ideally in Private Browsing/Incognito mode) and Google the sort of searches that a prospective client looking for your expertise might use.
Of course, there is a better test. How many decent leads does your website generate each month. If the answer is "few" or "none", then it's not delivering and a low ranking on Google may well be the problem.
The end goal is to be on that first page of Google aka your Oxford Street (especially as this is the best place to be seen as very few people will look at the second page).
For phrases with lots of competition it can take time to get those top spots on the first page of Google.
However, it is not as hard as you might think.
If you are not at the top of those search terms then our upcoming seminar could be the additional help you need.
Our intensive workshop (5 attendees maximum) is later in January and, over the course of a morning, will help understand what you need to do, in practical terms as a partner or marketing manager, to get your praxtice to the top of Google. Click here for more details.