Kelso Consulting's blog for accountants

Successful blogging for accountants - forthcoming webinar

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Webinar: Successful blogging for accountancy firms

Posting interesting blogs regularly on your website is an effective and straight-forward way for accountancy firms of all sizes to attract leads.

Straight-forward, but often difficult for many to sustain, with common problems including:

- Getting stuck for ideas
- Writers-block when it is time to draft 
- Making the process unnecessarily time-consuming

- Shallow content that does not engage readers

- Relying only on "firm news" posts about your business
- Lots of effort on the blog, but little on promoting it

 

If your firm has tried regular blogging and has not been able to manage more than one every now and then, our forthcoming complimentary webinar looks at how to get a successful programme functioning smoothly... including overcoming these and other common problems.

Blogging webinar: who should attend:

Our upcoming webinar is specifically aimed at:
  • Partners in smaller and mid-sized accountancy firms, especially those looking to grow their practice

  • Others involved in marketing at smaller accountancy practices

  • It is particularly relevant to those that have tried blogging, but found it too time-consuming or who struggled with coming up with ideas (as we'll be dealing with how to make it quick and painless)

The benefits for accountants from attending include:

  • How to keep coming up with great blog ideas (that don't require tons of work and research) and how to create an editorial calendar and getting a blogging programme working smoothly at your practice
  • Attendees will learn what to do to help your accountancy firm create a successful blogging programme that delivers the maximum impact for your Google rankings and what you need to include

Speaker details:

Presenting the webinar will be Kelso Consulting's Tim Prizeman - author of the book “The Thought Leadership Manual -how to grab your clients' attention with powerful ideas”.  

Tim started his career in in-house roles in large accountancy firms, and has advised accountants and other professionals on PR and business development issues throughout the past 25 years.

We are holding it in conjunction with Initor Global (a leading provider of outsourced accounting services to small and mid-sized accountancy practices).

When and where

This one-hour webinar takes place on Wednesday 21 August 2019  (12.30pm to 1.30pm).  

Everyone who registers will also get a recording (so if you are on holiday and don't want to listen while on the beach, do register anyway to get the recording).

 

successful blogging for accountants

 

Topics: Upcoming Webinars, Growth, Accountants, Blogging

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants, financial and professional firms to help them build business-winning reputations. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership campaigns. I am the author of The Thought Leadership Manual: www.kelsopr.com/thought-leadership-manual-book