Kelso Consulting's blog for accountants

Thought leadership for professional firms

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Football accounts report delivers 20+ years' of success for Deloitte 

Today Deloitte is the UK's premier sports business consultancy.  But once upon a time it had no such practice - until three of its professionals decided to combine their professional passion with their interest in sport.

It holds plenty of lessons for professional firms of all sizes... and other types of professionals too.

Twenty years on, Deloitte advises the top names in sport across a wide range of financial and business issues.

How was this success achieved?  A huge part of its success is due to

 the thought leadership initiative undertaken at the start looking at the finances of the top football teams.  

Yet it nearly didn't happen, with the initiative needing to withstand legal threats and internal opposition right from the outset.  At the time it grabbed the attention of football club owners and finance directors.  

Now running for well over 20 years, it ensures that Deloitte and football finance are almost synonomous.

It is a great story about how professional firms can create industry-leading practices through innovative marketing, and the lessons from it apply just as much today.

Just click here to read the full Deloitte case study - I hope you find it useful and inspiring.  

This case study comes from the book The Thought Leadership Manual, which is full of useful advice for professional firms looking to stand out against their competitors and build themselves a leading practice too.  Get your copy by clicking here.


Topics: Growth, Marketing, Thought Leadership, Case Studies, Accountants, Public Relations, Professional firms

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants, financial and professional firms to help them build business-winning reputations. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership campaigns. I am the author of The Thought Leadership Manual: