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Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    What is the impact of thought leadership from accountancy firms?

    Thought leadership is all about having interesting and attention-grabbing insights on the big problems facing your customers.

    You could be using these insights in interesting articles and blogs, well-argued reports and white papers, and also delivering them in videos, LinkedIn posts and of course face-to-face in meetings and when speaking at events.

    But is there research out there showing it brings commercial benefits for accountancy firms?

    Yes, there's plenty!

    For instance, when it comes to generating demand and increasing sales, below are some

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    Topics: Thought Leadership, Reputation, B2B

    Bookkeeping startup appoints PR agency Kelso Consulting to build reputation ahead of scaling-up

    Kelso Consulting has been appointed by Ozlop as the innovative start-up prepares, after initial early successes, to scale-up its distinctive outsourced bookkeeping service.

    David Vine, Ozlop’s managing director, says: “While it is still early stages for us, it is important that Ozlop is laying strong foundations for growth in 2020 and 2021. Part of this will be ensuring we have a strong reputation based not just on our service but also more broadly on our expertise in helping small businesses, particularly microbusinesses with a busy owner.

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    Topics: Social Media, PR Appointments, B2B, Blogging

    Getting your accountancy firm to the top of Google

    If your accountancy practice does not appear prominently on Google when business owners are searching online for advice, you are missing out on one of the largest sources of leads for accountancy firms.

    The good news is that most accountancy firms don't have to apply complex secret techy techniques to dramatically improve their search engine rankings.  

    In fact, topping Google can often be achieved primarily through applying straightforward rules and a bit of thought to the text and other content on your own web pages and social media.

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    Topics: Upcoming Webinars, Marketing, Legal Directories, Accountants, SEO, B2B

    Getting your accountancy firm to the top of Google - SEO tips

    Many accountancy firms fail to appear in one of the most effective sources of new leads when prospects are searching.... the first page of Google.

    While many have put in the effort and generate a regular flow of suitable leads, many other practices either fail to make it a priority or are in denial about its benefits (which of course becomes a self-fulling prophecy).   

    Not sure where your practice appears?  

    Simply open up a browser and type in the sort of search a potential client would make (NB - not your firm's name!  Also, best done from a private browser window to stop your results being skewed by your browsing history).

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    Topics: Upcoming Webinars, Search Engine Optimisation, SEO, Website, Inbound Marketing, B2B, Blogging
     

     

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    This blog is operated by Kelso Consulting:  London Public Relations Agency 

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