We recently held a webinar on "Successful blogging for accountancy firms" with accountancy outsourcers Initor Global'.
At one level, successful blogging is surprisingly simple! You just follow these 6 straightforward stages:
The key steps for success with your accountancy firm's blogging are:
- Ensure the quality and relevance of the blog to your target reader
- Blog regularly (firms that blog once or twice a week get dramatically more leads than those who do it only once or twice a month)