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Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    Big Four "lobbying to survive" campaign scoring successes with key media

    The "Big Four" oligopoly of giant accountancy firms is again lobbying hard to protect its position and prevent some sort of break-up restoring a nearly-as-Big Five or maybe six.

    Their past efforts have been successful, and their new impetus follows damning comments from leading MPs on the various Parliamentary committees investigating the collapse of Carillion and the role of the Big Four firms. Their ire is particularly high as the Big Four billed Carillion, its pension schemes and the Government £71 million since 2008 relating to Carillion: yet failed to notice anything was wrong.

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    Topics: Upcoming Webinars, Accountants, Communications, Crisis, Strategy, Reputation, Professional firms

    Getting the most from your PR agency

     

    I recently had an interesting and wide ranging discussion with Peter Scott (www.peterscottconsult.co.uk) who advises numerous professional firms on strategy and management issues. Having previously run Eversheds for eight years as managing partner, he's certainly got great insights to share.
     
    Part of our discussion covered how professional firms use PR agencies.  He mentioned many really don't understand how to best use a PR agency, what skills good agencies bring to the party, and what are the best ways to work with them.  Why didn't I write something on the subject he suggested?

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    Topics: Accountants, Public Relations, Communications

    Why every marketing team should read 'The 15 Essential Marketing Masterclasses'

    The 15 Essential Marketing Masterclasses for your small business  by Dee Blick. 

    Promoted by Wiley’s and supported by the Chartered Institute of Marketing   

    This book from the CIM is primarily aimed at small businesses but, quite frankly, should be compulsory reading for the people involved in marketing any sized accountancy firm.

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    Topics: Sales, Marketing, Content Marketing, Accountants, Public Relations, Communications

    Kelso PR appointed by Accountex organiser Prysm

    Leading exhibition organiser Prysm appoints PR agency Kelso Consulting

    Prysm, the leading organiser of business exhibitions, has appointed Kelso Consulting to handle the media relations and promotion for Accountex and Legalex – major exhibitions at Excel themed around providing solutions to the business challenges faced by Britain’s thousands of accountancy and legal firms.

    Kelso Consulting’s role will include securing media coverage prior and after the events, and maximising the attendance of journalists at the event.

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    Topics: Marketing, Accountants, Communications

    Why isn't my marketing more effective for my accountancy firm?

    Leads rarely deliver from drip-drip marketing

    We've just held a seminar looking at how to make professional businesses' sales pipelines work better.

    Before it, our participants assisted with some research.  It showed that many of them were already doing a lot of marketing, such as events and some sort of regular technical update or newsletters.  They were for the most part pretty organised too.  

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    Topics: Growth, Content Marketing, Thought Leadership, Accountants, Communications

    Four signs your communications strategy is failing

    Many accountancy firms have a failing communications strategy.... often without them realising it!

    Nonetheless it costs them work, harms the effectiveness of their sales and marketing, and ultimately thwarts their growth plans.  

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    Topics: Marketing, Accountants, Public Relations, Communications
     

     

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