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BLOG BANNER - Accountants

Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    Successful blogging for accountants - forthcoming webinar

    Webinar: Successful blogging for accountancy firms

    Posting interesting blogs regularly on your website is an effective and straight-forward way for accountancy firms of all sizes to attract leads.

    Straight-forward, but often difficult for many to sustain, with common problems including:

    - Getting stuck for ideas
    - Writers-block when it is time to draft 
    - Making the process unnecessarily time-consuming

    - Shallow content that does not engage readers

    ... Continue Reading
    Topics: Upcoming Webinars, Growth, Accountants, Blogging

    Building a business-winning reputation for your accountancy firm

     

    Our recent "Building a business-winning reputation" webinar looked at how accountancy firms can build a strong business-winning reputation, and how to get the communications strategy right to achieve this.

    This webinar is now available as a complimentary video and podcast. Just click here to watch it now or download it for later.

    Accountants inherently understand the importance of having a good reputation.

    ... Continue Reading
    Topics: Growth, Communications, Strategy, Reputation, Brand, Scale-up

    Kelso quoted in ACCA's Accounting & Business magazine on standing out

    Kelso Consulting's Tim Prizeman leads the expert advice for SME accountants in this month's edition of Accounting & Business, the ACCA Journal.

    ... Continue Reading
    Topics: Growth, Accountants, Public Relations, Communications, Strategy, Reputation, Brand

    Thought leadership for professional firms

    Football accounts report delivers 20+ years' of success for Deloitte 

    Today Deloitte is the UK's premier sports business consultancy.  But once upon a time it had no such practice - until three of its professionals decided to combine their professional passion with their interest in sport.

    It holds plenty of lessons for professional firms of all sizes... and other types of professionals too.

    Twenty years on, Deloitte advises the top names in sport across a wide range of financial and business issues.

    ... Continue Reading
    Topics: Growth, Marketing, Thought Leadership, Case Studies, Accountants, Public Relations, Professional firms

    Accountancy firms' aversion to measuring their marketing ROI doesn't add up!

    It's time for accountancy partnerships to be measuring the return on investment from their marketing 

    Gauging the return on investment of marketing activity is a fundamentally important metric 

    for accountancy firms looking to grow, yet practices 

    we meet struggle to know whether the amount of time and money they spend on marketing is producing an effective return.

    ... Continue Reading
    Topics: Growth, Marketing, Accountants, ROI, Marketing ROI

    Getting your accountancy firm to the top of Google - 6 easy steps

    At our recent webinar I shared a straight forward 6 step process for getting your accountancy firm to the top of Google, which is a hugely valuable place for any business to be, including those professional practices selling high value services.

    I have found there are two sorts of attitudes amongst accountants to the value of appearing prominently on Google. There are those businesses that don't think it is worthwhile,do not spend much effort on it and, ... Continue Reading
    Topics: Growth, Marketing, Search Engine Optimisation, Accountants, SEO

    What can Netflix can teach accountants about networking?

    Did you binge over Christmas? No, we don’t mean third helpings of turkey or a bloat of mince pies (it should be the collective noun!). Did you gorge yourself on Netflix? Have you seen House of Cards? Or did you finally see Breaking Bad? How about Orange is the New Black?

    With over three million users in the UK subscribing to Netflix for unfettered access to so many TV series and movies there is a good chance you have spent some time over the Christmas break streaming.

    ... Continue Reading
    Topics: Sales, Growth, Networking, Accountants

    How accountancy firms can STAND OUT

     

    We are back for a busy autumn with plenty of business available to be won - but lots of accountancy firms after it and strong pressure on fees.

    It is those firms that are distinctive and memorable that get recommended for the best appointments.  Those demonstrating distinctive expertise can charge more than their rivals and still win the work.

    How do accountancy firms get into such a great position of being recognised as having distinctive expertise?

    ... Continue Reading
    Topics: Upcoming Webinars, Growth, Marketing, Thought Leadership, Accountants

    Why clients choose (and sack) their accountants

    Often winning a proposal involves demonstrating, in one way or the other, that you are considerably better than the opposition. ... Continue Reading
    Topics: Growth, Accountants, Winning Proposals, Pitches

    How Deloitte built a leading Sports Business practice with thought leadership

    Football accounts report delivers 23 years' of success for Deloitte 

    Today Deloitte has the UK's premier sports business consultancy.  But once upon a time it had no such practice - until three of its accountants decided to combine their professional passion with their interest in sport.

    ... Continue Reading
    Topics: Growth, Marketing, Thought Leadership, Accountants, Public Relations

    Getting your accountancy firm's website to the top of Google

    If you tried to find your accountancy firm on Google would it always appear on the front page of each search you tried?

    It  has become customary for businesses of all types to have attractive, professional websites to s

    howcase their services. But is your website working hard to draw in potential clients and generate leads?

    ... Continue Reading
    Topics: Growth, Marketing, Content Marketing, Search Engine Optimisation, Accountants

    Thought leadership for accountants - free guide

     Download this free guide on thought leadership to really help your accountancy firm stand out. 

    Although a somewhat pretentious-sounding expression, the term has gained widespread usage across the professional services and technology sectors and increasingly those working in accountancy firm marketing.

    A quick Google search reveals over three million web pages using the expression ‘thought leader’ (up from 1 million in 2007).

    ... Continue Reading
    Topics: Growth, Marketing, Thought Leadership, Accountants

    Why isn't my marketing more effective for my accountancy firm?

    Leads rarely deliver from drip-drip marketing

    We've just held a seminar looking at how to make professional businesses' sales pipelines work better.

    Before it, our participants assisted with some research.  It showed that many of them were already doing a lot of marketing, such as events and some sort of regular technical update or newsletters.  They were for the most part pretty organised too.  

    ... Continue Reading
    Topics: Growth, Content Marketing, Thought Leadership, Accountants, Communications

    Want to improve your business development pipeline over breakfast?

    How effective is your firm's business development pipeline?  

    Does it work like a conveyor belt, nuturing and qualifying leads so the best prospects emerge at the end of the process with the best possible impression of your firm.  If so, don't come to our seminar!

    ... Continue Reading
    Topics: Sales, Growth, Networking, Accountants
     

     

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