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Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    New seminars & webinars for accountancy firms

    Grow your practice in 2018 with great advice from our seminars for accountancy firms

    Kelso Consulting once again has a series of our popular seminars and webinars for accountancy firms in the first half of 2018, covering a range of business development issues, including public relations, social media, online ads and thought leadership. 

    We'd like to invite you and your colleagues to attend!

    Particular aimed at accountancy firm partners, together with their marketing directors, we will be hosting our seminars in London and, for Thames Valley businesses, in Newbury.

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    Topics: Upcoming Webinars, Sales, Marketing, Accountants, Public Relations, LinkedIn, PR, Thames Valley

    What on earth is going on with LinkedIn?

    I used to strongly advocate accountants putting effort into their profile, building up their network and using LinkedIn for communicating. It seemed on the verge of turning into a really handy mini-CRM for social selling.

    But no more, useful functionality is now disappearing without notice or warning.

    Some of the important disappearances include:

      • Ability to categorise your contacts into groups - gone!
      • Ability to send messages to these groups - gone!
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    Topics: Social Media, LinkedIn

    LION taming tips for accountants on LinkedIn

    While Twitter and Facebook encourage strangers to become connected, LinkedIn is all about relationships. However almost daily I am contacted by strangers who are merrily ignoring the rules set down by LinkedIn that state you should only connect with people you know.

    The strength in LinkedIn for lawyers is the relationships between people who connect with one another. It allows for recommendations and referrals that simply cannot happen between complete strangers.

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    Topics: Sales, Accountants, Social Media, LinkedIn

    When it comes to accountants on LinkedIn, the friend of a friend is a potential opportunity. Want to know how?

    A wise proverb states ‘The enemy of my enemy is my friend’, but in terms of LinkedIn We’d suggest it is ‘The friends of my friends are my friends’! The contacts of your contacts are going to be brimming with opportunities if you are in an accountancy firm.

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    Topics: Sales, Social Media, LinkedIn
     

     

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    This blog is operated by Kelso Consulting:  London Public Relations Agency 

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