Tel: 020 7242 2286
accountacy_blog.jpg

Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    New seminars & webinars for accountancy firms

    Grow your practice in 2018 with great advice from our seminars for accountancy firms

    Kelso Consulting once again has a series of our popular seminars and webinars for accountancy firms in the first half of 2018, covering a range of business development issues, including public relations, social media, online ads and thought leadership. 

    We'd like to invite you and your colleagues to attend!

    Particular aimed at accountancy firm partners, together with their marketing directors, we will be hosting our seminars in London and, for Thames Valley businesses, in Newbury.

    ... Continue Reading
    Topics: LinkedIn, Marketing, PR, Public Relations, Sales, Thames Valley, Upcoming Webinars, Accountants

    The best of our other recent blogs

    A round up of recent highlights from our other blogs

    You may well be interested in these Posts on Kelso's other blog feeds from over the past few weeks as they are also very relevant to accountancy partners:

     

    How to work with a PR agency: Retainer vs Project


    Written with law firms in mind, but equally applicable to accountancy firms, this article looks at the pros and cons of working with a PR agency on retainer and project, 

    ... Continue Reading
    Topics: Accountants, Lawyers, Marketing, PR, Public Relations, Taylor Swift, Reputation, Thought Leadership

    Getting your accountancy practice successfully dealing with the media

    What accountants really need to know about ensuring a successful first encounter with the media!

    You've heard about the power of media, maybe your competitors are getting great coverage, and you have been tasked with getting lots for your accountancy practice: but neither you nor the partners have done it before.

    That's not a problem as everyone has to start somewhere. But many accountants and their marketing teams approach media relations with misconceptions and unrealistic expectations which, at the very least, lead to missed opportunities and often mess the whole thing up.

    ... Continue Reading
    Topics: Accountants, PR, Public Relations, Marketing

    Thought leadership for professional firms

    Football accounts report delivers 20+ years' of success for Deloitte 

    Today Deloitte is the UK's premier sports business consultancy.  But once upon a time it had no such practice - until three of its professionals decided to combine their professional passion with their interest in sport.

    It holds plenty of lessons for professional firms of all sizes... and other types of professionals too.

    Twenty years on, Deloitte advises the top names in sport across a wide range of financial and business issues.

    ... Continue Reading
    Topics: Growth, Marketing, Accountants, Public Relations, Thought Leadership, Professional firms, Case Studies

    Accountancy firms' aversion to measuring their marketing ROI doesn't add up!

    It's time for accountancy partnerships to be measuring the return on investment from their marketing 

    Gauging the return on investment of marketing activity is a fundamentally important metric 

    for accountancy firms looking to grow, yet practices 

    we meet struggle to know whether the amount of time and money they spend on marketing is producing an effective return.

    ... Continue Reading
    Topics: Accountants, Marketing, Marketing ROI, Growth, ROI

    Successful marketing is all about storytelling... but how do you make your stories stand out?

    "Successful marketing is all about storytelling" is an idea who's time has come... or a bit of a fad, depending on your perspective. Certainly the amount of articles about it seems to have risen exponentially in recent months.

    It wasn't always thus. I remember an occasion some 12 yearsor so ago when my colleague told the CEO of a tech company that standing out and being memorable "was all about stories"... well, the blank look he got back certainly told its own story.

    ... Continue Reading
    Topics: Accountants, Marketing, Presentations, Storytelling

    Getting your accountancy firm to the top of Google - 6 easy steps

    At our recent webinar I shared a straight forward 6 step process for getting your accountancy firm to the top of Google, which is a hugely valuable place for any business to be, including those professional practices selling high value services.

    I have found there are two sorts of attitudes amongst accountants to the value of appearing prominently on Google. There are those businesses that don't think it is worthwhile,do not spend much effort on it and, ... Continue Reading
    Topics: SEO, Marketing, Accountants, Growth, Search Engine Optimisation

    Getting partners to engage with marketing initiatives

    Whenever we ask people in accountancy firms "What is your biggest marketing challenge?" invariably "Getting partners to engage" is high on the list.
    Why is it such a challenge? 

    Most partners are keen to get more and better clients. If a marketing department or another part of the practice comes up with a ready-made initiative that is quick, simple and appropriate for them to implement... why wouldn't you jump on it?

    Of course life is not that rosy when people are busy, perhaps sceptical and, maybe wary through past initiatives not working.  Maybe a past initiative did work well, but recognition was not forthcoming for those who led the charge?

    ... Continue Reading
    Topics: Sales, Marketing

    How accountancy firms can STAND OUT

     

    We are back for a busy autumn with plenty of business available to be won - but lots of accountancy firms after it and strong pressure on fees.

    It is those firms that are distinctive and memorable that get recommended for the best appointments.  Those demonstrating distinctive expertise can charge more than their rivals and still win the work.

    How do accountancy firms get into such a great position of being recognised as having distinctive expertise?

    ... Continue Reading
    Topics: Upcoming Webinars, Growth, Marketing, Thought Leadership, Accountants

    How Deloitte built a leading Sports Business practice with thought leadership

    Football accounts report delivers 23 years' of success for Deloitte 

    Today Deloitte has the UK's premier sports business consultancy.  But once upon a time it had no such practice - until three of its accountants decided to combine their professional passion with their interest in sport.

    ... Continue Reading
    Topics: Growth, Marketing, Accountants, Public Relations, Thought Leadership

    Escaping "me-too marketing": help for accountants

    Distinctive ideas needed to win clients in crowded markets

    In today's crowded accountancy market, technical expertise and a great service are not enough to stand out. 

    But rather than highlighting their value and expertise, many accountancy firms lapse into bland "me-too marketing".

    ... Continue Reading
    Topics: Marketing, Content Marketing, Accountants, Thought Leadership

    When your practice needs to stand out

    When your accountancy practice needs to stand out

    The new book The Thought Leadership Manual by Kelso's Tim Prizeman is particularly aimed at helping accountancy firms stand out in crowded markets.

    ... Continue Reading
    Topics: Marketing, Content Marketing, Accountants, Thought Leadership

    Getting your accountancy firm's website to the top of Google

    If you tried to find your accountancy firm on Google would it always appear on the front page of each search you tried?

    It  has become customary for businesses of all types to have attractive, professional websites to s

    howcase their services. But is your website working hard to draw in potential clients and generate leads?

    ... Continue Reading
    Topics: Growth, Marketing, Content Marketing, Search Engine Optimisation, Accountants

    Why every marketing team should read 'The 15 Essential Marketing Masterclasses'

    The 15 Essential Marketing Masterclasses for your small business  by Dee Blick. 

    Promoted by Wiley’s and supported by the Chartered Institute of Marketing   

    This book from the CIM is primarily aimed at small businesses but, quite frankly, should be compulsory reading for the people involved in marketing any sized accountancy firm.

    ... Continue Reading
    Topics: Sales, Marketing, Content Marketing, Accountants, Public Relations, Communications

    Kelso PR appointed by Accountex organiser Prysm

    Leading exhibition organiser Prysm appoints PR agency Kelso Consulting

    Prysm, the leading organiser of business exhibitions, has appointed Kelso Consulting to handle the media relations and promotion for Accountex and Legalex – major exhibitions at Excel themed around providing solutions to the business challenges faced by Britain’s thousands of accountancy and legal firms.

    Kelso Consulting’s role will include securing media coverage prior and after the events, and maximising the attendance of journalists at the event.

    ... Continue Reading
    Topics: Marketing, Accountants, Communications

    Thought leadership for accountants - free guide

     Download this free guide on thought leadership to really help your accountancy firm stand out. 

    Although a somewhat pretentious-sounding expression, the term has gained widespread usage across the professional services and technology sectors and increasingly those working in accountancy firm marketing.

    A quick Google search reveals over three million web pages using the expression ‘thought leader’ (up from 1 million in 2007).

    ... Continue Reading
    Topics: Growth, Marketing, Thought Leadership, Accountants

    Four signs your communications strategy is failing

    Many accountancy firms have a failing communications strategy.... often without them realising it!

    Nonetheless it costs them work, harms the effectiveness of their sales and marketing, and ultimately thwarts their growth plans.  

    ... Continue Reading
    Topics: Marketing, Accountants, Public Relations, Communications

    How to take the pain out of your business case studies

    What prevents your accountancy firm from using case studies more often?

    One of the most effective and versatile forms of marketing is using case studies that showcase your firm’s brilliant work and provide testimony from delighted clients.

    ... Continue Reading
    Topics: Marketing, Case Studies, Accountants, Public Relations

    Does your website attract business or hide in the shadows?

    Is it better to have a store on Oxford Street or in dark back alley?

    Of course this is a rhetorical question.

    We all know that it's easier to sell clothes where there are crowds of people shopping for them.  If only there was an Oxford Street where prospective clients go to buy accountancy services.

    ... Continue Reading
    Topics: Upcoming Webinars, Sales, Marketing, Search Engine Optimisation, Accountants
     

     

    New Call-to-action