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Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    Is your accountancy firm and PR agency in a "death spiral"?

    Are you locked in a death spiral with your PR agency?
     
    We often come across accountancy firms who have been sucked into the "PR death spiral" with their agency (and in-house too).  Here's how to recognise it:

    Initially it all began so positively.....

    A new PR team had arrived, and make lots of sensible-sounding requests for articles, materials and other content from the partners to pump prime the campaign.  It is quickly supplied by partners keen for coverage and wanting to play their part in a successful campaign.  It is a great start and hopes are high.

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    Topics: Accountants, Public Relations, PR Disaster

    Lessons for leaders from Thomas Cook's PR disaster

    A while ago I wrote a white paper entitled "Why some companies turn a crisis into a PR disaster .... and how not to be one of them" based on then recent cases such as Toyota.

    The main point was that such disasters typically don't come out of the blue and the effective PR tactics for handling them are well known.

    Yet experienced and competent CEOs and their management teams had been able to create a PR disaster of far greater magnitude through inept handling of the communications issues.

    I revisited the paper in the light of the recent sad case involving Thomas Cook and its handling of the publicity around the recent inquest into the deaths of two children while holidaying in Corfu a few years ago.

    ... Continue Reading
    Topics: Accountants, Crisis, PR Disaster
     

     

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