Are you locked in a death spiral with your PR agency?
We often come across accountancy firms who have been sucked into the "PR death spiral" with their agency (and in-house too). Here's how to recognise it:
Initially it all began so positively.....
A new PR team had arrived, and make lots of sensible-sounding requests for articles, materials and other content from the partners to pump prime the campaign. It is quickly supplied by partners keen for coverage and wanting to play their part in a successful campaign. It is a great start and hopes are high.