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Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    Making Google Ads work for your accountancy firm - expert insights

     

    Google Ads are used by many accountancy firms and can be a very cost-effective way of generating leads.  However, others shy away from them - some are unsure of how to set them up, while others are convinced they won't work for their market (although in 9 out of 10 times such beliefs are generally unfounded in our experience!).

    Because we felt more of our clients should be considering Google Ads for some of their campaigns, we teamed up with Google Ads expert Dominic Renshaw of AdExtra who gave an excellent overview of what is involved and how to set up and maintain a successful campaign.

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    Topics: Accountants, SEO, Website, Professional firms, Google Ads, PPC

    Big Four "lobbying to survive" campaign scoring successes with key media

    The "Big Four" oligopoly of giant accountancy firms is again lobbying hard to protect its position and prevent some sort of break-up restoring a nearly-as-Big Five or maybe six.

    Their past efforts have been successful, and their new impetus follows damning comments from leading MPs on the various Parliamentary committees investigating the collapse of Carillion and the role of the Big Four firms. Their ire is particularly high as the Big Four billed Carillion, its pension schemes and the Government £71 million since 2008 relating to Carillion: yet failed to notice anything was wrong.

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    Topics: Upcoming Webinars, Accountants, Communications, Crisis, Strategy, Reputation, Professional firms

    Thought leadership for professional firms

    Football accounts report delivers 20+ years' of success for Deloitte 

    Today Deloitte is the UK's premier sports business consultancy.  But once upon a time it had no such practice - until three of its professionals decided to combine their professional passion with their interest in sport.

    It holds plenty of lessons for professional firms of all sizes... and other types of professionals too.

    Twenty years on, Deloitte advises the top names in sport across a wide range of financial and business issues.

    ... Continue Reading
    Topics: Growth, Marketing, Thought Leadership, Case Studies, Accountants, Public Relations, Professional firms
     

     

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