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Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    Big Four "lobbying to survive" campaign scoring successes with key media

    The "Big Four" oligopoly of giant accountancy firms is again lobbying hard to protect its position and prevent some sort of break-up restoring a nearly-as-Big Five or maybe six.

    Their past efforts have been successful, and their new impetus follows damning comments from leading MPs on the various Parliamentary committees investigating the collapse of Carillion and the role of the Big Four firms. Their ire is particularly high as the Big Four billed Carillion, its pension schemes and the Government £71 million since 2008 relating to Carillion: yet failed to notice anything was wrong.

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    Topics: Professional firms, Reputation, Strategy, Crisis, Communications, Accountants, Upcoming Webinars

    The best of our other recent blogs

    A round up of recent highlights from our other blogs

    You may well be interested in these Posts on Kelso's other blog feeds from over the past few weeks as they are also very relevant to accountancy partners:

     

    How to work with a PR agency: Retainer vs Project


    Written with law firms in mind, but equally applicable to accountancy firms, this article looks at the pros and cons of working with a PR agency on retainer and project, 

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    Topics: Accountants, Lawyers, Marketing, PR, Public Relations, Taylor Swift, Reputation, Thought Leadership
     

     

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