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Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    Accountancy firms' aversion to measuring their marketing ROI doesn't add up!

    It's time for accountancy partnerships to be measuring the return on investment from their marketing 

    Gauging the return on investment of marketing activity is a fundamentally important metric 

    for accountancy firms looking to grow, yet practices 

    we meet struggle to know whether the amount of time and money they spend on marketing is producing an effective return.

    ... Continue Reading
    Topics: Accountants, Marketing, Marketing ROI, Growth, ROI

    Measuring the ROI on thought leadership - accountancy marketing

    In a few weeks time I'll be on a panel at a marketing summit discussing how to measure the return of investment for Thought Leadership activities.

    It sounds an esoteric subject and immediately begs some specific questions like:"What is Thought Leadership?"; "What resources are being invested and how do I cost such inputs as non-billable time?"; and "What actually is the return I am looking for and how will I know when I achieve it?".

    It's easy to start over-complicating things, so the key question accountants and their marketing teams involved in Thought Leadership projects should be asking are:

    ... Continue Reading
    Topics: ROI, Thought Leadership
     

     

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