The first half of this blog looked at the pros and cons of long blogs.
In this second half we look at the pros and cons of shorter, punchy 350-500 word blogs on topics of interest to your clients and prospects.
There are a lot of benefits to shorter blogs, as opposed to the long essays that some professionals like writing. They include:
- Since it is far less time-consuming to write shorter articles, it is easier to get your team engaged.