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Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    Getting your accountancy firm to the top of Google - SEO tips

    Many accountancy firms failing to appear in one of the most effective sources of new leads.... the first page of Google when prospects are searching.

    While many have put in the effort and generate a regular flow of suitable leads, many other practices either fail to make it a priority or are in denial about its benefits (which of course becomes a self-fulling prophecy).   

    Not sure where your practice appears?  

    Simply open up a browser and type in the sort of search a potential client would make (NB - not your firm's name!  Also, best done from a private browser window to stop your results being skewed by your browsing history).

    ... Continue Reading
    Topics: SEO, Inbound Marketing, Blogging, B2B, Website, Legal Marketing, Search Engine Optimisation, Upcoming Webinars, Accountants

    Getting your accountancy firm to the top of Google - 6 easy steps

    At our recent webinar I shared a straight forward 6 step process for getting your accountancy firm to the top of Google, which is a hugely valuable place for any business to be, including those professional practices selling high value services.

    I have found there are two sorts of attitudes amongst accountants to the value of appearing prominently on Google. There are those businesses that don't think it is worthwhile,do not spend much effort on it and, ... Continue Reading
    Topics: SEO, Marketing, Accountants, Growth, Search Engine Optimisation

    Getting to the top of Google - why SEO is an important but easy skill for accountancy firms to master

    Got a problem or need a supplier? The first thing most people do now is look on Google.  You probably do too.

    And it is not just people looking for holidays and plumbers.... it is businesses looking for high-value suppliers and solutions for complex accounting, financial and management challenges.

    ... Continue Reading
    Topics: Sales, Search Engine Optimisation, Accountants, SEO

    Getting your accountancy firm's website to the top of Google

    If you tried to find your accountancy firm on Google would it always appear on the front page of each search you tried?

    It  has become customary for businesses of all types to have attractive, professional websites to s

    howcase their services. But is your website working hard to draw in potential clients and generate leads?

    ... Continue Reading
    Topics: Growth, Marketing, Content Marketing, Search Engine Optimisation, Accountants

    Does your website attract business or hide in the shadows?

    Is it better to have a store on Oxford Street or in dark back alley?

    Of course this is a rhetorical question.

    We all know that it's easier to sell clothes where there are crowds of people shopping for them.  If only there was an Oxford Street where prospective clients go to buy accountancy services.

    ... Continue Reading
    Topics: Upcoming Webinars, Sales, Marketing, Search Engine Optimisation, Accountants
     

     

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    This blog is operated by Kelso Consulting:  London Public Relations Agency 

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