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Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    Short blogs or long ones - what are the benefits?(Part 2)

    The first half of this blog looked at the pros and cons of long blogs.

    In this second half we look at the pros and cons of shorter, punchy 350-500 word blogs on topics of interest to your clients and prospects.

    There are a lot of benefits to shorter blogs, as opposed to the long essays that some professionals like writing.  They include:

    1. Since it is far less time-consuming to write shorter articles, it is easier to get your team engaged.  
    ... Continue Reading
    Topics: Marketing, Search Engine Optimisation, Blogging

    Long blogs or shorter ones: which is best for my accountancy firm's marketing?

    Should your firm be writing short punchy blogs, say 300 or 400 words, or longer ones that explore an idea thoroughly and give plenty of information?

    They both have their place, and in a perfect world your accountancy firm's blog may well have both. But before you start pasting any old stuff on your blog, let's explore the pros and cons of both... which will also explain why we typically recommend businesses new to blogging to get going with shorter ones to start with.

    However, short or long, a blog is no good if nobody reads it.

    ... Continue Reading
    Topics: Marketing, Search Engine Optimisation, Blogging

    Getting your accountancy firm to the top of Google - SEO tips

    Many accountancy firms fail to appear in one of the most effective sources of new leads when prospects are searching.... the first page of Google.

    While many have put in the effort and generate a regular flow of suitable leads, many other practices either fail to make it a priority or are in denial about its benefits (which of course becomes a self-fulling prophecy).   

    Not sure where your practice appears?  

    Simply open up a browser and type in the sort of search a potential client would make (NB - not your firm's name!  Also, best done from a private browser window to stop your results being skewed by your browsing history).

    ... Continue Reading
    Topics: Upcoming Webinars, Search Engine Optimisation, SEO, Website, Inbound Marketing, B2B, Blogging

    Getting your accountancy firm to the top of Google - 6 easy steps

    At our recent webinar I shared a straight forward 6 step process for getting your accountancy firm to the top of Google, which is a hugely valuable place for any business to be, including those professional practices selling high value services.

    I have found there are two sorts of attitudes amongst accountants to the value of appearing prominently on Google. There are those businesses that don't think it is worthwhile,do not spend much effort on it and, ... Continue Reading
    Topics: Growth, Marketing, Search Engine Optimisation, Accountants, SEO

    Getting to the top of Google - why SEO is an important but easy skill for accountancy firms to master

    Got a problem or need a supplier? The first thing most people do now is look on Google.  You probably do too.

    And it is not just people looking for holidays and plumbers.... it is businesses looking for high-value suppliers and solutions for complex accounting, financial and management challenges.

    ... Continue Reading
    Topics: Sales, Search Engine Optimisation, Accountants, SEO

    Getting your accountancy firm's website to the top of Google

    If you tried to find your accountancy firm on Google would it always appear on the front page of each search you tried?

    It  has become customary for businesses of all types to have attractive, professional websites to s

    howcase their services. But is your website working hard to draw in potential clients and generate leads?

    ... Continue Reading
    Topics: Growth, Marketing, Content Marketing, Search Engine Optimisation, Accountants

    Does your website attract business or hide in the shadows?

    Is it better to have a store on Oxford Street or in dark back alley?

    Of course this is a rhetorical question.

    We all know that it's easier to sell clothes where there are crowds of people shopping for them.  If only there was an Oxford Street where prospective clients go to buy accountancy services.

    ... Continue Reading
    Topics: Upcoming Webinars, Sales, Marketing, Search Engine Optimisation, Accountants
     

     

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