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Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    Getting your accountancy firm to the top of Google

    If your accountancy practice does not appear prominently on Google when business owners are searching online for advice, you are missing out on one of the largest sources of leads for accountancy firms.

    The good news is that most accountancy firms don't have to apply complex secret techy techniques to dramatically improve their search engine rankings.  

    In fact, topping Google can often be achieved primarily through applying straightforward rules and a bit of thought to the text and other content on your own web pages and social media.

    At our recent webinar we showed how this is done, and it is now available to listen to for free by clicking here.

    ... Continue Reading
    Topics: Upcoming Webinars, Marketing, Legal Directories, Accountants, SEO, B2B

    Getting your accountancy firm to the top of Google - SEO tips

    Many accountancy firms failing to appear in one of the most effective sources of new leads.... the first page of Google when prospects are searching.

    While many have put in the effort and generate a regular flow of suitable leads, many other practices either fail to make it a priority or are in denial about its benefits (which of course becomes a self-fulling prophecy).   

    Not sure where your practice appears?  

    Simply open up a browser and type in the sort of search a potential client would make (NB - not your firm's name!  Also, best done from a private browser window to stop your results being skewed by your browsing history).

    ... Continue Reading
    Topics: Upcoming Webinars, Search Engine Optimisation, Accountants, Legal Marketing, SEO, Website, Inbound Marketing, B2B, Blogging

    Accountancy PR:  Cloud bookkeeping innovators Pandle appoint PR agency Kelso Consulting

    Public Relations agency to deliver high impact press coverage & Search Engine ranking boost

    Cloud bookkeeping and accountancy provider Pandle (www.pandle.co.uk) has appointed Kelso Consulting as part of an ambitious Public Relations campaign to sign up 1,000s of freelancers and small business customers in 2018.

    The UK’s cloud bookkeeping market is crowded with several providers, and Pandle is distinctive through its intuitive and straightforward interface particularly aimed at Britain’s 4.8 million self-employed people, most of whom have little or no financial training.

    ... Continue Reading
    Topics: Accountants, Public Relations, Winning Proposals, SEO, PR, PR Appointments, Cloud

    Getting your accountancy firm to the top of Google - 6 easy steps

    At our recent webinar I shared a straight forward 6 step process for getting your accountancy firm to the top of Google, which is a hugely valuable place for any business to be, including those professional practices selling high value services.

    I have found there are two sorts of attitudes amongst accountants to the value of appearing prominently on Google. There are those businesses that don't think it is worthwhile,do not spend much effort on it and, ... Continue Reading
    Topics: Growth, Marketing, Search Engine Optimisation, Accountants, SEO

    Getting to the top of Google - why SEO is an important but easy skill for accountancy firms to master

    Got a problem or need a supplier? The first thing most people do now is look on Google.  You probably do too.

    And it is not just people looking for holidays and plumbers.... it is businesses looking for high-value suppliers and solutions for complex accounting, financial and management challenges.

    ... Continue Reading
    Topics: Sales, Search Engine Optimisation, Accountants, SEO
     

     

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    This blog is operated by Kelso Consulting:  London Public Relations Agency 

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