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Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    The best of our other recent blogs

    A round up of recent highlights from our other blogs

    You may well be interested in these Posts on Kelso's other blog feeds from over the past few weeks as they are also very relevant to accountancy partners:

     

    How to work with a PR agency: Retainer vs Project


    Written with law firms in mind, but equally applicable to accountancy firms, this article looks at the pros and cons of working with a PR agency on retainer and project, 

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    Topics: Accountants, Lawyers, Marketing, PR, Public Relations, Taylor Swift, Reputation, Thought Leadership

    Thought leadership for professional firms

    Football accounts report delivers 20+ years' of success for Deloitte 

    Today Deloitte is the UK's premier sports business consultancy.  But once upon a time it had no such practice - until three of its professionals decided to combine their professional passion with their interest in sport.

    It holds plenty of lessons for professional firms of all sizes... and other types of professionals too.

    Twenty years on, Deloitte advises the top names in sport across a wide range of financial and business issues.

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    Topics: Growth, Marketing, Accountants, Public Relations, Thought Leadership, Professional firms, Case Studies

    Our thought leadership services for accountants: new brochure

    For accountancy firms looking to add oomph and impact into their thought leadership

    Members of the Kelso team have been working with accountancy firms on thought leadership since before the term was used (20+ years!), so we've seen and solved a fair few problems in our time, many of them recurring ones!

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    Topics: Thought Leadership

    Measuring the ROI on thought leadership - accountancy marketing

    In a few weeks time I'll be on a panel at a marketing summit discussing how to measure the return of investment for Thought Leadership activities.

    It sounds an esoteric subject and immediately begs some specific questions like:"What is Thought Leadership?"; "What resources are being invested and how do I cost such inputs as non-billable time?"; and "What actually is the return I am looking for and how will I know when I achieve it?".

    It's easy to start over-complicating things, so the key question accountants and their marketing teams involved in Thought Leadership projects should be asking are:

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    Topics: ROI, Thought Leadership

    Thought leadership success tips for accountants - article in Professional Marketing Magazine

    9 signs your accountancy firm's thought leadership is doomed to fail

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    Topics: Thought Leadership, Accountants

    How accountancy firms can STAND OUT

     

    We are back for a busy autumn with plenty of business available to be won - but lots of accountancy firms after it and strong pressure on fees.

    It is those firms that are distinctive and memorable that get recommended for the best appointments.  Those demonstrating distinctive expertise can charge more than their rivals and still win the work.

    How do accountancy firms get into such a great position of being recognised as having distinctive expertise?

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    Topics: Upcoming Webinars, Growth, Marketing, Thought Leadership, Accountants

    Thought leadership for accountants - advice

    Does your accountancy firm need to better stand out against your competitors?  In a crowded market   another Budget breakfast and bought in tax tables isn't going to do it!

    Business owners and directors are looking for accountants that bring value through their insights and ability to solve commerical problems.  But how do you demonstrate it?

    We've been working with accountancy firms for over 20 years to help them stand out.  

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    Topics: Accountants, Public Relations, Thought Leadership

    How Deloitte built a leading Sports Business practice with thought leadership

    Football accounts report delivers 23 years' of success for Deloitte 

    Today Deloitte has the UK's premier sports business consultancy.  But once upon a time it had no such practice - until three of its accountants decided to combine their professional passion with their interest in sport.

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    Topics: Growth, Marketing, Accountants, Public Relations, Thought Leadership

    Escaping "me-too marketing": help for accountants

    Distinctive ideas needed to win clients in crowded markets

    In today's crowded accountancy market, technical expertise and a great service are not enough to stand out. 

    But rather than highlighting their value and expertise, many accountancy firms lapse into bland "me-too marketing".

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    Topics: Marketing, Content Marketing, Accountants, Thought Leadership

    When your practice needs to stand out

    When your accountancy practice needs to stand out

    The new book The Thought Leadership Manual by Kelso's Tim Prizeman is particularly aimed at helping accountancy firms stand out in crowded markets.

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    Topics: Marketing, Content Marketing, Accountants, Thought Leadership

    Will you be coming to Accountex this week?

    This week is Accountex at London's Excel, the main annual "business of accountancy" exhibition. Will you be there?


    If you have not registered already,  tickets are complimentary and entitle you to also see 100s of exhibitors, as well as hear the dozens of expert speakers at Accountex and two other shows on at the same time - Legalex (for the legal sector) and the Business Show (for SMEs and start-ups).
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    Topics: Networking, Thought Leadership, Accountants

    Thought leadership for accountants - free guide

     Download this free guide on thought leadership to really help your accountancy firm stand out. 

    Although a somewhat pretentious-sounding expression, the term has gained widespread usage across the professional services and technology sectors and increasingly those working in accountancy firm marketing.

    A quick Google search reveals over three million web pages using the expression ‘thought leader’ (up from 1 million in 2007).

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    Topics: Growth, Marketing, Thought Leadership, Accountants

    Why isn't my marketing more effective for my accountancy firm?

    Leads rarely deliver from drip-drip marketing

    We've just held a seminar looking at how to make professional businesses' sales pipelines work better.

    Before it, our participants assisted with some research.  It showed that many of them were already doing a lot of marketing, such as events and some sort of regular technical update or newsletters.  They were for the most part pretty organised too.  

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    Topics: Growth, Content Marketing, Thought Leadership, Accountants, Communications

    Thought leadership for accountants - forthcoming webinar

    Webinar: Successful thought leadership for accountants 

    Accountancy firms are ideally placed to utilise "thought leadership" to create the sort of ideas that will grab the attention of clients.

    They have great analytical skills, a strategic perspective and can translate ideas into tangible activity. Indeed many firms have been using it successfully for many years - for instance, Deloitte's hugely successful 'Annual review of Football Finance' has been going for nearly 25 years. 

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    Topics: Upcoming Webinars, Accountants, Thought Leadership
     

     

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