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Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    Getting your accountancy firm to the top of Google - SEO tips

    Many accountancy firms failing to appear in one of the most effective sources of new leads.... the first page of Google when prospects are searching.

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    Topics: SEO, Inbound Marketing, Blogging, B2B, Website, Legal Marketing, Search Engine Optimisation, Upcoming Webinars, Accountants

    Big Four "lobbying to survive" campaign scoring successes with key media

    The "Big Four" oligopoly of giant accountancy firms is again lobbying hard to protect its position and prevent some sort of break-up restoring a nearly-as-Big Five or maybe six.

    Their past efforts have been successful, and their new impetus follows damning comments from leading MPs on the various Parliamentary committees investigating the collapse of Carillion and the role of the Big Four firms. Their ire is particularly high as the Big Four billed Carillion, its pension schemes and the Government £71 million since 2008 relating to Carillion: yet failed to notice anything was wrong.

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    Topics: Professional firms, Reputation, Strategy, Crisis, Communications, Accountants, Upcoming Webinars

    New seminars & webinars for accountancy firms

    Grow your practice in 2018 with great advice from our seminars for accountancy firms

    Kelso Consulting once again has a series of our popular seminars and webinars for accountancy firms in the first half of 2018, covering a range of business development issues, including public relations, social media, online ads and thought leadership. 

    We'd like to invite you and your colleagues to attend!

    Particular aimed at accountancy firm partners, together with their marketing directors, we will be hosting our seminars in London and, for Thames Valley businesses, in Newbury.

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    Topics: LinkedIn, Marketing, PR, Public Relations, Sales, Thames Valley, Upcoming Webinars, Accountants

    How accountancy firms can STAND OUT

     

    We are back for a busy autumn with plenty of business available to be won - but lots of accountancy firms after it and strong pressure on fees.

    It is those firms that are distinctive and memorable that get recommended for the best appointments.  Those demonstrating distinctive expertise can charge more than their rivals and still win the work.

    How do accountancy firms get into such a great position of being recognised as having distinctive expertise?

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    Topics: Upcoming Webinars, Growth, Marketing, Thought Leadership, Accountants

    Does your website attract business or hide in the shadows?

    Is it better to have a store on Oxford Street or in dark back alley?

    Of course this is a rhetorical question.

    We all know that it's easier to sell clothes where there are crowds of people shopping for them.  If only there was an Oxford Street where prospective clients go to buy accountancy services.

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    Topics: Upcoming Webinars, Sales, Marketing, Search Engine Optimisation, Accountants

    Thought leadership for accountants - forthcoming webinar

    Webinar: Successful thought leadership for accountants 

    Accountancy firms are ideally placed to utilise "thought leadership" to create the sort of ideas that will grab the attention of clients.

    They have great analytical skills, a strategic perspective and can translate ideas into tangible activity. Indeed many firms have been using it successfully for many years - for instance, Deloitte's hugely successful 'Annual review of Football Finance' has been going for nearly 25 years. 

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    Topics: Upcoming Webinars, Accountants, Thought Leadership
     

     

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