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Kelso Consulting's blog for accountants

    Welcome to our marketing tips to help your accountancy firm grow

    Making Google Ads work for your accountancy firm - expert insights

     

    Google Ads are used by many accountancy firms and can be a very cost-effective way of generating leads.  However, others shy away from them - some are unsure of how to set them up, while others are convinced they won't work for their market (although in 9 out of 10 times such beliefs are generally unfounded in our experience!).

    Because we felt more of our clients should be considering Google Ads for some of their campaigns, we teamed up with Google Ads expert Dominic Renshaw of AdExtra who gave an excellent overview of what is involved and how to set up and maintain a successful campaign.

    ... Continue Reading
    Topics: Accountants, SEO, Website, Professional firms, Google Ads, PPC

    Getting your accountancy firm to the top of Google - SEO tips

    Many accountancy firms fail to appear in one of the most effective sources of new leads when prospects are searching.... the first page of Google.

    While many have put in the effort and generate a regular flow of suitable leads, many other practices either fail to make it a priority or are in denial about its benefits (which of course becomes a self-fulling prophecy).   

    Not sure where your practice appears?  

    Simply open up a browser and type in the sort of search a potential client would make (NB - not your firm's name!  Also, best done from a private browser window to stop your results being skewed by your browsing history).

    ... Continue Reading
    Topics: Upcoming Webinars, Search Engine Optimisation, SEO, Website, Inbound Marketing, B2B, Blogging
     

     

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