Kelso Consulting's blog for accountants

Why clients choose (and sack) their accountants

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Often winning a proposal involves demonstrating, in one way or the other, that you are considerably better than the opposition.But often accountancy firms' proposals and teams are similarly matched.  It is hard for clients to chose and small nuances take on a disproportionate role in the outcome.Here are a couple of useful blogs from Mark Lee (who advises accountants on standing out and winning work) where he recounts his experiences having been a client who tendered the audit to three top 40 accountancy firms.Pointing at a graphLessons from interviewing three accountants when tendering a charity's audit: Choosing accoutants is hard


Lessons on how to make a client want to get rid of you:  Why I sacked a top 20 firm




Topics: Growth, Accountants, Winning Proposals, Pitches

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants, financial and professional firms to help them build business-winning reputations. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership campaigns. I am the author of The Thought Leadership Manual: