Kelso Consulting's blog for accountants

Why clients choose (and sack) their accountants

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Often winning a proposal involves demonstrating, in one way or the other, that you are considerably better than the opposition.But often accountancy firms' proposals and teams are similarly matched.  It is hard for clients to chose and small nuances take on a disproportionate role in the outcome.Here are a couple of useful blogs from Mark Lee (who advises accountants on standing out and winning work) where he recounts his experiences having been a client who tendered the audit to three top 40 accountancy firms.Pointing at a graphLessons from interviewing three accountants when tendering a charity's audit: Choosing accoutants is hard

and

Lessons on how to make a client want to get rid of you:  Why I sacked a top 20 firm

 

If your firm is doing poorly in proposals, check out the expert advice from the recording of our recent webinar on Creating The Perfect Proposal.

 

 

 

 

 

 

Topics: Growth, Accountants, Winning Proposals, Pitches

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants and professional firms to help them stand out and win more business. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership that helps our clients stand out as leaders in their markets. I am the author of book The Thought Leadership Manual. Click here to request a preview copy: http://www.kelsopr.com/thought-leadership-manual-book