Download this free guide on thought leadership to really help your accountancy firm stand out.
Although a somewhat pretentious-sounding expression, the term has gained widespread usage across the professional services and technology sectors and increasingly those working in accountancy firm marketing.
A quick Google search reveals over three million web pages using the expression ‘thought leader’ (up from 1 million in 2007).
Thought leadership is not a new phenomenon for accountancy firms. Many of the larger firms have been undertaking thought leadership projects for decades – for instance, Deloitte’s hugely successful ‘Annual review of football finance’ has been going for 20 years.
It is has been unusual for smaller and mid-tier firms to undertake such initiatives, although that is changing. Accountants have a strong position for creating the sort of ideas that will grab clients’ attention.
For instance, they have great analytical skills, a practical perspective and can translate ideas into tangible activity. The challenge is often generating the ideas in the first place, otherwise it can be expressing them in a way that doesn’t get bogged down in technical detail.
Thought leadership should be the chance to engage with clients and prospects on a more strategic level. Once this relationship is established the door is open to providing specific services to deal with these issues.
Click on the download guide button to download your complimentary pdf copy of Thought Leadership for accountants.
The new book The Thought Leadership Manual - How to grab your clients' attention with powerful ideas from Kelso's Tim Prizeman will be published in May 2015. Click here to receive more information.