At the start our accountancy client was in the position of being a "best kept secret" in their specialist market - SMEs active in the Lloyd's insurance market.

Their insurance sector clients thought that they were great, and valued the high level of technical expertise its partners had - yet no one outside of its client base knew about the firm. 

The impact of this meant, amongst other problems, they were never invited for audit tenders.

With a major regulatory change happening that would effect all businesses in the Lloyd's market, Kelso Consulting devised and helped deliver a major campaign to highlight our client's expertise, increase its brand awareness, generate leads, and enable it to build relationships with finance directors and other decision-makers.

New clients and a dramatic change in its market position ensued from being "never" to "always" on the tender list within a year.