Growth tips for B2B technology company directors from PR specialists Kelso Consulting - - 020 7242 2286

Kelso Consulting's blog for tech firms

    Growth and marketing tips for tech business owners

    What's the best way for tech companies to work with a PR agency - retainer or project?

    Which is the best way for tech companies to work with Public Relations agencies - retainer or project?

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    Topics: Public Relations, Communications, Guide

    Becoming a thought leader while furloughed - forthcoming webinar

    Sadly many Technologists, including our clients, are being furloughed through the Covid-19 crisis hitting all manners of

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    Topics: Upcoming Webinars, Thought Leadership, Covid-19

    Popular media business buzz topics - Kelso research

    Kelso Consulting has been looking into the popular business buzz topics of 2020 and how they compared to recent years.

    To see some of the media's popular business topics of early 2020, and our views on the ones that will re-emerge after their near obliteration by coverage of the Covid emergency, click here to read our media buzz themes research.

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    Topics: Media Buzz Phrases Research

    Kelso Consulting: PR support for clients during the Covid crisis

    During this difficult time I am pleased to let you know that Kelso Consulting is operating as normal supporting existing clients and other businesses needing communications advice and implementation.

    We have always operated on the basis that our team should be able to work fully remotely whenever needed... although we were thinking more of a fire or flood when our agency enacted this principal many years ago.

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    Topics: Covid-19

    Why legal industry are awards important for your lawtech SaaS business.. and what you need to do to win one

    Winning a recognised award boosts the credibility and profile of winning businesses while also giving a big lift to team morale, especially as winning an industry gong is no mean feat. First you need to have a product/service or project worthy of recognition and, second, you need to be able to convey your message effectively to show the judges why it is distinctive and better than the rest.

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    Topics: Technology, Awards, Saas

    PR launches for LawTechs | legal public relations | Success tips

    There are various common "mindset traps" that doom press launches by lawtechs, stopping them getting the invaluable publicity in the legal trade press that helps so much with credibility in the UK's legal sector.

    These mindset traps, which lead to failed launches, include:

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    Topics: Upcoming Webinars, Public Relations, Lawyers, LegalTech

    MedTech agency appoints public relations agency Kelso Consulting

    The GMDN Agency, based in Oxfordshire's fast-growing Milton Park science cluster, has appointed Kelso Consulting as its first public relations agency.

    The Agency oversees the Global Medical Device Nomenclature, the naming conventionfor the millions of medical devicesused in hospitals and elsewhere around the world.

    The Agency works

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    Topics: Public Relations, PR, PR Appointments, Thames Valley, Oxfordshire, MedTech

    What is the impact of thought leadership from tech & SaaS businesses?

    Thought leadership is all about having interesting and attention-grabbing insights on the big problems facing your customers.

    You could be using these insights in interesting articles and blogs, well-argued reports and white papers, and also 

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    Topics: Thought Leadership, Reputation, B2B

    Getting the best results from your tech firm's PR agency

    One of our most visited blogs over the past few years discusses five ways for law firm's to improve their relationship with their Public Relations agency. The advice in it equally applies to tech firms.

    We have recently updated it ... although not by much as its advice has "stood the test of time".

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    Topics: Public Relations

    Getting your technology firm to the top of Google

    If your technology firm does not appear prominently on Google when business owners are searching online for advice, you are missing out on one of the largest sources of leads for tech firms.

    The good news is that most technology firms don't have to apply complex secret techy techniques to dramatically improve their search engine rankings.  

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    Topics: Upcoming Webinars, Marketing, Legal Directories, SEO, B2B


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