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Kelso Consulting's blog for tech firms

    Growth and marketing tips for tech business owners

    MedTech agency appoints public relations agency Kelso Consulting

    The GMDN Agency, based in Oxfordshire's fast-growing Milton Park science cluster, has appointed Kelso Consulting as its first public relations agency.

    The Agency oversees the Global Medical Device Nomenclature, the naming conventionfor the millions of medical devices

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    Topics: Public Relations, PR, PR Appointments, Thames Valley, Oxfordshire, MedTech

    What is the impact of thought leadership from tech & SaaS businesses?

    Thought leadership is all about having interesting and attention-grabbing insights on the big problems facing your customers.

    You could be using these insights in interesting articles and blogs, well-argued reports and white papers, and also 

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    Topics: Thought Leadership, Reputation, B2B

    Getting the best results from your tech firm's PR agency


    One of our most visited blogs over the past few years discusses five ways for law firm's to improve their relationship with their Public Relations agency. The advice in it equally applies to tech firms.

    We have recently updated it ... although not by much as its advice has "stood the test of time".

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    Topics: Public Relations

    Getting your technology firm to the top of Google

    If your technology firm does not appear prominently on Google when business owners are searching online for advice, you are missing out on one of the largest sources of leads for tech firms.

    The good news is that most technology firms don't have to apply complex secret techy techniques to dramatically improve their search engine rankings.  

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    Topics: Upcoming Webinars, Marketing, Legal Directories, SEO, B2B

    Building a business-winning reputation for your tech business

    Our recent "Building a business-winning reputation" webinar looked at how scale-up tech & SaaS businesses can build a strong business-winning reputation, and how to get the communications strategy right to achieve this.

    This webinar is now available as a complimentary video and podcast. Just click here to listen to it now or download it for later.

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    Topics: Growth, Communications, Strategy, Reputation, Brand, Scale-up

    Interesting article from HBR on learning from your first 1,000 customers & lessons for scaling up

    Here is an interesting article from the Harvard Business Review.

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    Topics: Growth, Research, Technology, Strategy, Scale-up

    Why bother with a communications strategy?  Here's why you need one now....

    When businesses are in a rush to launch services and get sales, having a communications strategy can seem like a luxury for a quiet offsite day some point down the line, but as the oft-quoted ancient Chinese general Sun Tzu said "Tactics without strategy are the noise before defeat".

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    Topics: Upcoming Webinars, Growth, Communications, Strategy, PR, B2B

    New webinars for tech firms unveiled for 2019

    We've a full programme of webinars on thought leadership, communications strategy and public relations subjects for tech businesses looking to grow their reputation in 2019.

    Our webinars for

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    Topics: Upcoming Webinars, Sales, Public Relations, Strategy, Insurtech, FinTech

    Tech start-ups: Britain lead Europe in 2018

    Interesting article in the Daily Telegraph with research for 2018 showing vigorous activity in the buying, selling, merging and IPO-ing of tech firms in the UK.

    The article says: "The UK attracted £7.9bn in venture capital investment in 2018. Germany and France came second and third,

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    Topics: Technology, Insurtech, FinTech

    Being the authority: building a powerful reputation for your tech business

    Most technology business owners implicitly know that being recognised as an authority is vital for winning new clients.

    For those tech businesses targeting large enterprises, having thought leadership that demonstrates

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    Topics: Growth, Marketing, Strategy, PR, Reputation, Brand, authority marketing
     

     

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