Sadly many Technologists, including our clients, are being furloughed through the Covid-19 crisis hitting all manners of
Kelso Consulting has been looking into the popular business buzz topics of 2020 and how they compared to recent years.
To see some of the media's popular business topics of early 2020, and our views on the ones that will re-emerge after their near obliteration by coverage of the Covid emergency, click here to read our media buzz themes research.
During this difficult time I am pleased to let you know that Kelso Consulting is operating as normal supporting existing clients and other businesses needing communications advice and implementation.
We have always operated on the basis that our team should be able to work fully remotely whenever needed... although we were thinking more of a fire or flood when our agency enacted this principal many years ago.
Winning a recognised award boosts the credibility and profile of winning businesses while also giving a big lift to team morale, especially as winning an industry gong is no mean feat. First you need to have a product/service or project worthy of recognition and, second, you need to be able to convey your message effectively to show the judges why it is distinctive and better than the rest.
There are various common "mindset traps" that doom press launches by lawtechs, stopping them getting the invaluable publicity in the legal trade press that helps so much with credibility in the UK's legal sector.
These mindset traps, which lead to failed launches, include:
The GMDN Agency, based in Oxfordshire's fast-growing Milton Park science cluster, has appointed Kelso Consulting as its first public relations agency.
The Agency oversees the Global Medical Device Nomenclature, the naming conventionfor the millions of medical devicesused in hospitals and elsewhere around the world.
The Agency works
Thought leadership is all about having interesting and attention-grabbing insights on the big problems facing your customers.
You could be using these insights in interesting articles and blogs, well-argued reports and white papers, and also
One of our most visited blogs over the past few years discusses five ways for law firm's to improve their relationship with their Public Relations agency. The advice in it equally applies to tech firms.
We have recently updated it ... although not by much as its advice has "stood the test of time".
The good news is that most technology firms don't have to apply complex secret techy techniques to dramatically improve their search engine rankings.