Growth tips for B2B technology company directors from PR specialists Kelso Consulting
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B2B tech company growth tips

    Growth and marketing tips for tech business owners

    Recent highlights for tech business leaders from our blogs

    These posts on Kelso's other blog feeds from over the past few weeks are also very relevant to leaders in technology firms:

     

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    Topics: Marketing, Thought Leadership, Public Relations, Mergers, PR, Brand, Taylor Swift

    New seminars & webinars for B2B tech businesses

    Kelso Consulting is pleased to announce our Winter and Spring 2018 seminars and webinars for tech businesses on a range of business development, public relations, social media

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    Topics: Upcoming Webinars, Sales, Marketing, Public Relations, Technology, LinkedIn, PR, Thames Valley, London

    Our thought leadership services for tech firms: new brochure

    For technology firms looking to add oomph and impact into their thought leadership

    Members of the Kelso team have been working with technology firms

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    Topics: Thought Leadership, Technology

    World's first cyber insurance comparison engine launched by PR agency Kelso Consulting

    Cyber risk and incident response specialists STORM|Guidance, creators of the world’s first Cyber Insurance comparison engine, Cyber|Decider , have appointed Kelso Consulting to help launch and build awareness through the UK’s insurance media.

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    Topics: Public Relations, Technology, PR, Cyber Insurance, Insurance, Insurtech

    What on earth is going on with LinkedIn?

    I used to strongly advocate tech company directors putting effort into their profile, building up their network and using LinkedIn for communicating. It seemed on the verge of turning into a really handy mini-CRM for social selling.

    But no more, all the useful functionality has disappeared without notice or warning.

    Some of the important disappearances include:

    • Ability to categorise your contacts into groups - gone!
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    Topics: Social Media, LinkedIn

    Measuring the impact and effectiveness of thought leadership

    In a few weeks time I'll be on a panel at a marketing summit discussing how to measure the return of investment for Thought Leadership activities.

    It sounds an esoteric subject and immediately begs some specific questions like:"What is Thought Leadership?"; "What resources are being invested and how do I cost such inputs as non-billable time?"; and "What actually is the return I am looking for and how will I know when I achieve it?".

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    Topics: Thought Leadership, ROI

    Successful marketing is all about storytelling... but how do you make your stories stand out?

    "Successful marketing is all about storytelling" is an idea who's time has come...or a bit of a fad, depending on your perspective.Certainly the amount of articles about it seems to have risen exponentially in recent months.

    It wasn't always thus. I remember an occasion some 12 years

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    Topics: Marketing, Technology, Storytelling, Presentations

    Getting your technology firm to the top of Google - 6 easy steps

    At our recent webinar I shared a straight forward 6 step process for getting your technology firm to the top of Google, which is a hugely valuable place for any business to be, including those professional practices selling high value services.

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    Topics: Growth, Marketing, Search Engine Optimisation, SEO, Technology

    Getting to the top of Google - why SEO is an important but easy skill for technology firms to master

    Got a problem or need a supplier? The first thing most people do now is look on Google.  You probably do too.

    And it is not just people looking for holidays and plumbers.... it is businesses looking for high-value suppliers and solutions for complex technology,

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    Topics: Sales, Search Engine Optimisation, SEO, Technology

    Should my technology firm be doing PR to increase sales?

    Do you read the regular advice comments from John Timpson, the chairman of high street cobbler and key cutter Timpsons?

    They appear in the Telegraph and elsewhere, and I am a big fan of his sensible advice for growing and managing a business... and given how ubiqtuous his firm is on Britain's high street, he has a track record of success to back up his advice.

    Recently, in his column he dealt with a question about whether a firm should start doing press and PR activity to generate customers.

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    Topics: Sales, Public Relations
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    10 Margaret Street
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    020 7242 2286



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