Growth tips for B2B technology company directors from PR specialists Kelso Consulting
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Kelso Consulting's blog for tech firms

    Growth and marketing tips for tech business owners

    Why bother with a communications strategy?  Here's why you need one now....

    When businesses are in a rush to launch services and get sales, having a communications strategy can seem like

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    Topics: B2B, PR, Strategy, Communications, Growth, Upcoming Webinars

    New webinars for tech firms unveiled for 2019

    We've a full programme of webinars on thought leadership, communications strategy and public relations subjects for tech businesses looking to grow their reputation in 2019.

    Our webinars for

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    Topics: FinTech, Insurtech, Strategy, Public Relations, Sales, Upcoming Webinars

    Tech start-ups: Britain lead Europe in 2018

    Interesting article in the Daily Telegraph with research for 2018 showing vigorous activity in the buying, selling, merging and IPO-ing of tech firms in the UK.

    The article says: "The UK ... attracted

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    Topics: FinTech, Technology, Insurtech

    Being the authority: building a powerful reputation for your tech business

    Most technology business owners implicitly know that being recognised as an authority is vital for winning new clients.

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    Topics: authority marketing, Brand, Reputation, PR, Strategy, Growth, Marketing

    Recent highlights for tech business leaders from our blogs

    These posts on Kelso's other blog feeds from over the past few weeks are also very relevant to leaders in technology firms:

     

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    Topics: Taylor Swift, PR, Mergers, Public Relations, Marketing, Thought Leadership, Brand

    New seminars & webinars for B2B tech businesses

    Kelso Consulting is pleased to announce our Winter and Spring 2018 seminars and webinars for tech businesses on a range of business development, public relations, social media

     and thought leadership issues. 

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    Topics: LinkedIn, Marketing, PR, Public Relations, Sales, Thames Valley, Upcoming Webinars, Technology, London

    Our thought leadership services for tech firms: new brochure

    For technology firms looking to add oomph and impact into their thought leadership

    Members of the Kelso team have been working with technology firms

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    Topics: Thought Leadership, Technology

    World's first cyber insurance comparison engine launched by PR agency Kelso Consulting

    Cyber risk and incident response specialists STORM|Guidance, creators of the world’s first Cyber Insurance comparison engine, Cyber|Decider , have appointed Kelso Consulting to help launch and build awareness through the UK’s insurance media.

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    Topics: Insurance, Technology, Insurtech, Cyber Insurance, PR, Public Relations

    What on earth is going on with LinkedIn?

    I used to strongly advocate tech company directors putting effort into their profile, building up their network and using LinkedIn for communicating. It seemed on the verge of turning into a really handy mini-CRM for social selling.

    But no more, all the useful functionality has disappeared without notice or warning.

    Some of the important disappearances include:

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    Topics: Social Media, LinkedIn

    Measuring the impact and effectiveness of thought leadership

    In a few weeks time I'll be on a panel at a marketing summit discussing how to measure the return of investment for Thought Leadership activities.

    It sounds an esoteric subject and immediately begs some specific questions like:"What is Thought Leadership?"; "What resources are being invested and how do I cost such inputs as non-billable time?"; and 

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    Topics: ROI, Thought Leadership
     

     

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    This blog is operated by Kelso Consulting:  London Public Relations Agency 

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