Kelso Consulting's blog for tech firms

Awards:  if you're so good... why don't you have any??

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Awards help technology firms of all sizes stand out

Ambitious technology businesses looking to establish a leadership position in their markets should have awards as powerful proof-points.  If you don't have some, you need to get them!

It is easy to rationalise-away the importance of awards.  Perhaps you say "They only go to big technology firms"; or  maybe "there's someone on the judging panel who won't like us", or "our big clients won't want us to use them in our entry"; etc etc.

The reality is successful firms put a lot of effort intowinning awards, and many ambitious tech firms also put huge efforts into featuring in such rankings as the Tech Track 100.

Winning awards helps give tech businesses huge credibility

Why the effort,?  Well the benefits of winning an awards (or even getting shortlisted) include:

- the publicity as a leading techonology firmwinning awards help tech businesses grow

- it is a huge proof point and reassurance to clients and prospects alike

- helps you attract great candidates

- positions you as a leader, ahead of your competitors, and the "safe choice" in your area of expertise

- it gives a huge boost to your team (and indeed for your client) when you get such recognition

Of course, the important thing to remember is that awards don't necessarily go to the best project or product... they go to the best entry.  So to win awards you need to have done good work and a great entry.

For winning awards, important things for tech businesses bear in mind include:

  • systematically track awards (so you don't miss the entry deadlines, which are invariably many months in advance of the actual announcement).
  • start work on the entry well in advance and allow plenty of time should projects or anything else overtake you
  • read the entry requirements really, really closely and make sure you meet both the spirit and letter of them
  • study previous winners
  • "facts talk, bullshit walks" - lots of specifics and proof points.  Awards nowadays particularly want proof about the benefits to clients... data, not just assertion
  • Write it in plain clear English (putting in lots of jargon and complex sentances won't impress judges who have to plough through dozens of entries).  Make their life easier, and increase your chances, by having it well written and carefully proof-read, ideally by a professional sub-editor
  • don't just think of the obvious IT industry and magazine awards.  Lots of industry associations, publications and trade papers have awards.  Look out for these and enter them too.

Good luck !

 

What are your experiences, good or bad, with awards entires and are there other tips you have?  If so, please do share them below.

Topics: Awards

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants and professional firms to help them stand out and win more business. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership that helps our clients stand out as leaders in their markets. I am the author of book The Thought Leadership Manual. Click here to request a preview copy: http://www.kelsopr.com/thought-leadership-manual-book

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