Kelso Consulting's blog for tech firms

Getting to the top of Google - why SEO is an important but easy skill for technology firms to master

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Got a problem or need a supplier? The first thing most people do now is look on Google.  You probably do too.

And it is not just people looking for holidays and plumbers.... it is businesses looking for high-value suppliers and solutions for complex technology,

 financial and management challenges.

If your technology firm does not appear prominently on search engines when executives and other potential clients are looking, you are missing out in one of the largest markets for your service - people searching online.

What is SEO anyway?

"Search engine optimisation" (SEO for short) is the jargon for making sure webpages appear at the top of Google when people search. The good news is that most technology firms can get to the top of Google without spending lots of money or applying secret techniques requiring IT knowledge.

In fact, top places can usually be achieved through applying straightforward rules to your webpages and regularly producing commentary on technology issues and other areas of expertise (something most technology firms do anyway).

Despite this, surprisingly few technology firms put much effort into deliberately ensuring their technology firms appear prominently when relevant searches are made... and even fewer deploy Google AdWords (despite the fact that it can be one of the most cost-effective ways of generating leads).

Excuses for poor technology firm website marketing performance include:

  • People do not look for our sorts of services online (in fact they almost certainly do... most firms who tell me this have a bit of an ephinany when leads start to come through once they set out to attract them)
  • Our website only attracts the wrong sort of leads (maybe... but that is probably because it is inadvertantly set up to attract the wrong sort)
  • We tried Google Ads once and it didn't work and/or we spent too much (maybe... but that simply means you need to learn from that and start doing it properly)
  • Why bother, we don't get much traffic to our website (if this is the case you really need to start attracting the right sort of traffic as you no doubt paid good money for that website)

Getting your technology firm to the top of Google

In fact most technology firms are in a great position to appear prominently on Google when people search, not least because many produce lots of commentary on technology matters.  But it isn't simply a case of throwing on the website and hoping Google likes it (although this is better than nothing!).  More strategy is needed, and also there are technical issues about making the page as appealing as possible to both Google and humans.

If your website is not attracting decent leads, it needs to be working harder and as part of our series of seminars we will be sharing a straightforward 6-step process that will ensure your firm quickly gets to the top of Google for the searches that matter.

GoogleAd seminars London

Topics: Sales, Search Engine Optimisation, SEO, Technology

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants and professional firms to help them stand out and win more business. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership that helps our clients stand out as leaders in their markets. I am the author of book The Thought Leadership Manual. Click here to request a preview copy: http://www.kelsopr.com/thought-leadership-manual-book