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Interesting article from HBR on learning from your first 1,000 customers & lessons for scaling up

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Here is an interesting article from the Harvard Business Review.

It argues that many successful tech disruptors achieved success through learning from their first customers and then refining their offering and, more importantly, many tech start-ups fail because they seek to get it perfect from the start.

The author argues that instead of focusing on technology, scale and what successful giants do, start-ups miss out on important learnings.

He also points out that successful giants are the wrong role model for start-ups unless you look at what they did in their early stages. He uses the analogy of learning to walk. If you want to learn to walk, you don't look at Usain Bolt sprinting as your role model for your first steps because you are at a very different phase.

Click here for the full article... Harvard Business Review - the right way to get your first 1,000 customers

 

 

Topics: Growth, Research, Technology, Strategy, Scale-up



Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants, financial and professional firms to help them build business-winning reputations. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership campaigns. I am the author of The Thought Leadership Manual: www.kelsopr.com/thought-leadership-manual-book