Kelso Consulting's blog for tech firms

Recent highlights for tech business leaders from our blogs

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

These posts on Kelso's other blog feeds from over the past few weeks are also very relevant to leaders in technology firms:

 

How to work with a PR agency: Retainer vs Project

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Written with law firms in mind, but equally applicable to technology companies, this article looks at the pros and cons of working with a PR agency on retainer and project, and when each is most applicable. Click here to read the article.


Recent Taylor Swift legal ding-dong shows legal threats can be published

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Remember that in a dispute, your threatening legal letters can be published.. causing more negative publicity than the original problem. And as this amusing legal exchange shows, claiming your threatening letters have legal privilege and are protected by copyright (!) doesn't wash. Click here for the full article.


How to change your brand's reputation - what works

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New research into consultancy reputations from professors at University of Exeter Business School and Said Business School found that the three way's of changing a consultancy's brand that work are: focusing on partners; producing strong thought leadership; and having a clear, distinctive and demonstrable value proposition.

Does its lessons also apply to tech firms providing solutions to businesses? I think so, have a read of the blog for more details on the research and make up your own mind.

 

 

Topics: Taylor Swift, PR, Mergers, Public Relations, Marketing, Thought Leadership, Brand

Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants and professional firms to help them stand out and win more business. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership that helps our clients stand out as leaders in their markets. I am the author of book The Thought Leadership Manual. Click here to request a preview copy: http://www.kelsopr.com/thought-leadership-manual-book