These posts on Kelso's other blog feeds from over the past few weeks are also very relevant to leaders in technology firms:
How to work with a PR agency: Retainer vs Project
Written with law firms in mind, but equally applicable to technology companies, this article looks at the pros and cons of working with a PR agency on retainer and project, and when each is most applicable. Click here to read the article.
Recent Taylor Swift legal ding-dong shows legal threats can be published
Remember that in a dispute, your threatening legal letters can be published.. causing more negative publicity than the original problem. And as this amusing legal exchange shows, claiming your threatening letters have legal privilege and are protected by copyright (!) doesn't wash. Click here for the full article.
How to change your brand's reputation - what works
New research into consultancy reputations from professors at University of Exeter Business School and Said Business School found that the three way's of changing a consultancy's brand that work are: focusing on partners; producing strong thought leadership; and having a clear, distinctive and demonstrable value proposition.
Does its lessons also apply to tech firms providing solutions to businesses? I think so, have a read of the blog for more details on the research and make up your own mind.