Kelso Consulting's blog for tech firms

Successful blogging for tech and SaaS businesses - webinar recording & resources

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Regularly posting interesting and relevant articles (aka blogs) should be the cornerstone of the marketing for most SaaS and B2B tech firms.

For for many firms it goes wrong, with problems we often encounter including:

  • Cobwebby content & ad hoc activity
  • Lots of random stuff posted
  • Superficial content that creates little engagement from visitors (in fact this problem of relying on cheap "cut & paste" clickbait articles is a real problem for many tech companies)
  • Hard to come up with fresh ideas
  • People won’t contribute
  • Treated as an afterthought
  • Little obvious impact
In fact often there is a bigger underlying problem... a poor strategic raison d'être for the blog itself.

 

Posting blogs should deliver numerous marketing and online benefits for tech firms:

Our recent webinar looked at the problems that stop tech firm's blogs being a success, and tackles them with a mix of practical and strategic advice.

Simply click below to listen to it and to access the additional resources.

Click here for the further blogging resources and to download the webinar as a podcast.

 

 

 

Topics: Blogging



Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants, financial and professional firms to help them build business-winning reputations. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership campaigns. I am the author of The Thought Leadership Manual: www.kelsopr.com/thought-leadership-manual-book