Successful thought leadership can have a hugely powerful effect for business technology companies, even SME ones.
When done well it generates regular leads and tender requests, increases the success of pitches from moving you from "feature" to "challenger" selling, and positions you as the safe choice (steeling that mantle from your larger competitors).
Kelso Consulting has won national awards for our thought leadership campaigns (including two for technology and outsourcing start-up GlobalExpense, now part of Concur).
At our forthcoming webinar we will be sharing insights about how B2B and financial technology businesses can create and launch successful thought leadership campaigns to propel their growth. Areas we will cover include:
- the key ingredients for strong and attention-grabbing insights;
making the business case and measuring success;
getting your insights into the quality newspapers and business media;
maximising the marketing impact;
case studies of successful (and straight forward to implement) thought leadership campaigns by mid-sized and smaller firms
delivering thought leadership on a budget (an area where Kelso Consulting has gained three awards)
We hope you will be able to join us. Click here to register your place (and also ensure you get a free recording to share with your colleagues), or on the button below.