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Thought leadership success tips for IT companies - article

By Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

9 sign's your IT company's thought leadership is doomed to fail

Thought Leadership Kelso PR

 

Ensure your thought leadership campaign is built for success from the start

Our recent article in Professional Marketing magazine covers nine common signs that a thought leadership campaign is doomed to fail from its early stages.  It is based on our experience of delivering dozens of such campaigns (including picking up three awards along the way).

The article also looks at how to build-in success from the start... and how to recover if your thought leadership initiative is already heading off course.

 

Please click here to download your copy of "Built to suceed or born to fail?".

 

Topics: Thought Leadership, Technology



Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Written by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

Director of Public Relations agency Kelso Consulting. We specialise in working with B2B tech companies, management consultants, financial and professional firms to help them build business-winning reputations. We do this through award-winning PR skills and a proven approach to creating high-impact thought leadership campaigns. I am the author of The Thought Leadership Manual: www.kelsopr.com/thought-leadership-manual-book