Kelso's Public Relations Blog

Kelso announces 2017/2018 PR seminars in our Newbury office!

By Jason Voutsinos | Posted in: Newsletters and Articles

Kelso Consulting is delighted to announce that we will be running our exciting and thought-provoking PR seminars once again! Based in our Newbury office, they will be perfect for people from ambitious technology and professional firms in Berkshire, Oxfordshire and Wiltshire. Offering a variety of PR topics such as 'Getting to the top of Google' and 'Thought leadership on a budget'.

 

 

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Thought leadership success tips for Technology CEOs - article in Professional Marketing Magazine

By Tim Prizeman | Posted in: Newsletters and Articles

Your thought leadership campaign - built for success or born to fail?

Read our recent article in Professional Marketing magazine which covers nine common signs that a thought leadership campaign is heading for the rocks.

It also provides useful tips on how to build-in success from the start... and what to do if your initiative is already heading off course.

 

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Thought leadership success tips for management consultants- article in Professional Marketing Magazine

By Tim Prizeman | Posted in: Newsletters and Articles

Your thought leadership campaign - built for success or born to fail?

Read our recent article in Professional Marketing magazine which covers nine common signs that a thought leadership campaign is heading for the rocks.

It also provides useful tips on how to build-in success from the start... and what to do if your initiative is already heading off course.

 

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Thought leadership success tips for lawyers - article in Professional Marketing Magazine

By Tim Prizeman | Posted in: Newsletters and Articles

Your thought leadership campaign - built for success or born to fail?

Read our recent article in Professional Marketing magazine which covers nine common signs that a thought leadership campaign is heading for the rocks.

It also provides useful tips on how to build-in success from the start... and what to do if your initiative is already heading off course.

 

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Thought leadership success tips for accountants - article in Professional Marketing Magazine

By Tim Prizeman | Posted in: Newsletters and Articles

Your thought leadership campaign - built for success or born to fail?

Read our recent article in Professional Marketing magazine which covers nine common signs that a thought leadership campaign is heading for the rocks.

It also provides useful tips on how to build-in success from the start... and what to do if your initiative is already heading off course.

 

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Thought leadership success tips - article in Professional Marketing Magazine

By Tim Prizeman | Posted in: Newsletters and Articles

Your thought leadership campaign - built for success or born to fail?

Read our recent article in Professional Marketing magazine which covers nine common signs that a thought leadership campaign is heading for the rocks.

It also provides useful tips on how to build-in success from the start... and what to do if your initiative is already heading off course.

 

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Kelso leads PR for new university NMITE launch

By Tim Prizeman | Posted in: Newsletters and Articles

Kelso Consulting is leading the national and social media launch of Britain's first new “greenfield” university in 40 years. NMITE (New Model In Technology and Engineering) will be based in a purpose-built campus in Hereford and will open its doors to its first 300 graduates in September 2017.

Inspired and supported by the radical and renowned Olin College of Engineering in America, NMITE seeks to radically change the way engineering and related technologies are taught in Britain. It will help tackle the growing shortage of graduates with the broad range of additional business skills that employers seek.

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The Secret Diaries of a Kelso Intern

By Kelso PR | Posted in: Newsletters and Articles

For the past five weeks I have been on a summer internship at PR firm Kelso Consulting. Now over halfway into my placement, the time feels right to write about my experience and observations. From copywriting to brainstorming to perfecting my phone voice, it has been an interesting few weeks and I’m looking forward to what is around the corner. For those interested in the life of a Kelso PR intern, here are some of my personal highlights and lessons learned!

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Become a thought leader by writing a business book

By Kelso PR | Posted in: Newsletters and Articles

Want to be seen as a thought leader? Need to expand your reach? The solution is easy…write a business book. 

Writing a successful business book immediately makes you a thought leader in your field. It will create new relationships and reinforce current ones. It is an excellent tool for business development which can be a great return on investment (provided it is promoted properly). If you have something original to share, demonstrating lots of research and case studies, then you are the ideal candidate to write a business book.

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Chambers legal directory help: getting it right

By Tim Prizeman | Posted in: Newsletters and Articles

Chambers legal directory submissions are often the subject of much irritation for lawyers, barristers and law firms.

On the one hand, directories rank the world’s best so inclusion in it speaks volumes to potential clients. Anyone who’s anyone should be in them. Firms and its employees who are not, might struggle against competitors who are.

However, directories can be extremely time-consuming. A lot of effort needs to be invested in your legal directory submissions (with each one having different criteria) - for firms with several practice areas, it can be a full-time job just doing the entries!  

This blog highlights some of the tips for making your Chambers submissions easier from its UK editor Joanthan Rubin.  

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Understanding digital marketing

By Kelso PR | Posted in: Newsletters and Articles

Unlike many digital marketing books, Understanding Digital Marketing doesn’t naturally assume everyone working in marketing is adept with the language of the digital world. It does, however, provides a simple easy-to-read overview, and was a great introduction to the subject.

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Social media advice from London public relations agency Kelso Consulting

By Kelso PR | Posted in: Newsletters and Articles

Whether you are new to social media; occasionally log onto your account; or already are an established user, LinkedIn & Twitter can improve your business development and marketing strategies. To help use the multitude of services these social media applications offer, here are five tips from the recent "Using LinkedIn & social media for business development" webinar hosted by London public relations agency Kelso Consulting.

{A recording of the full webinar is available to clients and other friends of the firm by clicking here}

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Creating a successful business book

By Kelso PR | Posted in: Newsletters and Articles

There’s no better way to position you and your business as a leading authority than by creating your own book.  We are not talking self-published books! We are talking about business books sold in such places as WH Smith, Amazon and airports bookshops.

Our recent seminar "Creating and launching a successful business book " had lots of advice from Kelso Consulting and LID Publishing.  This blog has some of the tips from our two speakers.

 

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